How a Button-Down Shirt Attracted a Cult Following
Shopify Masters
English - November 30, 2023 04:30 - 23 minutes - 21.6 MB - ★★★★★ - 314 ratingsCareers Business entrepreneurs entrepreneur business biz commerce ecommerce shopify marketing social media online business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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New York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators.
To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following