Shopify Masters
595 episodes - English - Latest episode: 1 day ago - ★★★★★ - 314 ratingsDo you want to start your own business? Great! But how do you actually do it? Don't worry, we've got you covered on Shopify Masters, an official podcast from Shopify. Each week, hosts Shuang Esther Shan and Adam Levinter sit down with entrepreneurs and e-commerce experts as they share their experiences running successful online stores. Learn how to create social media ads that pay off, how to optimize your website for sales, what it takes to find the right supplier and so much more.
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Episodes
What It Takes To Build Community on Social Media in 2024
April 18, 2024 04:30 - 43 minutes - 39.9 MBLiah Yoo built an audience on YouTube before launching her brand KraveBeauty. She shares how to create a community online while redefining your industry. For more on KraveBeauty and show notes click here.
Inside This Furniture Brand’s Unique Approach to Sustainability
April 16, 2024 04:30 - 27 minutes - 24.8 MBSabai Design founder Phantila Phataprasit set up her business around sustainability initiatives, including using a domestic manufacturer to reduce carbon emissions from shipping and offering a repair and buyback program to extend the lifespan of products. To learn more about Sabai Design and show notes: https://www.shopify.com/blog/sabai-design-sustainability
Katherine Heigl's Journey Into Entrepreneurship and Conscious Consumerism
April 11, 2024 04:30 - 25 minutes - 23.2 MBEmmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back. For more on New Lane Road and show notes click here.
Katherine Heigl's Journey to Entrepreneurship and Conscious Consumerism
April 11, 2024 04:30 - 25 minutes - 23.2 MBEmmy Award–winning actor Katherine Heigl makes a bold career move to become the founder of a lifestyle brand that gives back. For more on New Lane Road and show notes click here.
This Legacy Brand’s Next 100 Years is Inspired by Its Past
April 09, 2024 04:30 - 31 minutes - 29.2 MBIt’s a huge responsibility to lead a 100-year-old legacy brand into a new era. Belstaff chief brand officer Jodie Harrison and director of technology Navid Jilow share what they’ve learned in the process. https://www.shopify.com/blog/belstaff-building-after-100
Tools To Make Running Your Business Easier
April 04, 2024 04:30 - 33 minutes - 30.6 MBRaven Gibson’s entrepreneur mindset will help you tap into your intuition and inspire you to move with conviction in business. She’ll share the apps and services you need to help bring your ideas to life and reach new customers. For more on Legendary Rootz and show notes click here.
Tackling Founder Impostor Syndrome with Brightland's CEO
April 02, 2024 04:30 - 20 minutes - 18.5 MBFounder and CEO Aishwarya Iyer did not set out to become an entrepreneur, but her passion for cooking and high-quality ingredients spurred her to launch Brightland. To make the career switch, she had to overcome founder impostor syndrome. Now, Brightland is a fan-favorite olive oil, honey and vinegar brand that has set the standard for what pantry staples should look and taste like. To learn more about Brightland and show notes: https://www.shopify.com/blog/brightland-olive-oil
How To Start a Business With No Money
March 28, 2024 04:30 - 35 minutes - 32.7 MBVicky Pasche took a risk to launch her business, Dapper Boi. Here, she shares different funding options to help you get your company up and running. For more into on Dapper Boi and show notes click here.
The Design Principles That Helped This Brand Grow—And Save Lives
March 26, 2024 04:30 - 27 minutes - 24.7 MBAfter a personal tragedy, Thousand founder Gloria Hwang designed stylish and convenient helmets to make biking, scootering, and skateboarding safer. For more about Thousand and show notes: https://www.shopify.com/blog/thousand-designing-for-safety
The Blueprint for a Winning YouTube Strategy
March 21, 2024 04:30 - 33 minutes - 30.5 MBMimi Ikonn built brands Luxy Hair and Intelligent Change by cultivating a community on YouTube. Here, she shares her blueprint for growing a successful business on the video sharing platform. For more on Mimi Ikonn and show notes click here
Inside This Black-Owned Bookstore’s Massive Organic Growth
March 19, 2024 04:30 - 27 minutes - 24.9 MBJazzi McGilbert started Reparations Club, a bookstore and community space, in Los Angeles with just $20,000. In just three years, the store has grown into a seven-figure business. To learn more about Reparations Club and show notes: https://www.shopify.com/blog/reparations-club-space The clip of President Barack Obama in this episode is from Crown Publishing Group.
The Key To Building a Business on Social Media
March 14, 2024 04:30 - 28 minutes - 26.4 MBDiscover how Kheris Rogers turned a viral moment into a profitable fashion business, Flexin’ In My Complexion.
A Latin American Game's Remarkable Journey to US Target Stores
March 12, 2024 04:30 - 28 minutes - 26.1 MBIt was full circle moment for Mike Alfaro to see his brand, Millennial Lotería, at Target and other stores across the US. Here's how he was able to build on the business to create his dream career. To learn more about Millennial Lotería and for show notes: https://www.shopify.com/blog/millennial-loteria-career
How to Monetize Your Hobby
March 07, 2024 04:30 - 33 minutes - 31.1 MBSouth Van Der Lee uses Instagram to connect with customers and grow sales for her luxury knitwear brand, GOGO Sweaters. Uncover her recipe for creating engaging social content that converts. For more on GOGO Sweaters and show notes click here
What This Mobile Business Owner Learned in Her First Year
March 05, 2024 04:30 - 23 minutes - 21.8 MBLittle Lamb is a mobile coffee and ceramics shop that visits farmers markets, production sets and other events in the L.A. area. Here is what founder Ryan Lagasse has learned about owning a business on wheels. For more about Little Lamb and show notes: https://www.shopify.com/blog/little-lamb-mobile-business
This Entrepreneur Mindset Will Make You Millions
February 29, 2024 04:30 - 40 minutes - 36.9 MBArlan Hamilton created Backstage Capital, a VC firm investing in startups led by underrepresented founders. Discover the traits she looks for to find entrepreneurs worth her investment. To read more about Arlan Hamilton and show notes click here
A Brewery’s Unexpected Move into Non-Alcoholic Seltzers
February 27, 2024 04:30 - 28 minutes - 25.7 MBJosh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product. To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer-product-expansion
Fishwife's Guide To Planning a Successful Business Launch
February 22, 2024 04:30 - 31 minutes - 29 MBFishwife is setting trends online with its premium tinned seafood. Co-founder Becca Millstein shares how you can make a big impact with your own company’s launch—even on a tight budget. To read more about Fishwife and show notes click here
Sell to the B2B Clients of Your Dreams
February 20, 2024 04:30 - 23 minutes - 21.6 MBFounder Mischa Couvrette had an unconventional path to becoming an industrial designer. He says putting on his sales cap and pitching his dream B2B clients made all the difference for his Toronto-based furniture and lighting company Hollis + Morris.
Leave Your 9-to-5 Behind and Transition Into Entrepreneurship
February 15, 2024 04:30 - 35 minutes - 32.2 MBShanae Jones grew her hip hop–inspired tea brand, Flyest, by forming an online community where she educates customers on herbal wellness. Discover how she managed this growth while working a full-time job. To read more about Flyest or show notes click here
How to Use Collabs to Make Timeless Designs
February 13, 2024 04:30 - 35 minutes - 32.8 MBIn a studio interview from London, founder Crispin Jones shares how Mr. Jones Watches has found success in provocative, experimental designs through collaborating with new artists and bringing the manufacturing to the U.K.
What You Need To Create a Viral Marketing Campaign
February 08, 2024 04:30 - 30 minutes - 28.3 MBLearn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out. For more on Heyday Canning and show notes click here.
The Secret to Customer Retention From A Multimillion Dollar Company
February 06, 2024 04:30 - 26 minutes - 23.8 MBCrystal Landsem, CEO of Lulus, doubled the company’s growth potential by giving customers what they wanted. Discover her best customer retention tips. For more on Lulus and show notes click here
How to Launch a Business in a Weekend
February 01, 2024 04:30 - 38 minutes - 35.1 MBNoah Kagan has helped build and launch several million dollar businesses, and he's found that you don't need a ton of time or money to do it. His book is titled "Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours." He spoke with Michelle Bali for this special "Learn with Shopify" episode of Shopify Masters.
Influencer Marketing: Your Guide To Getting Real Results
January 30, 2024 04:30 - 36 minutes - 33.1 MBTaking a personal approach, The Honey Pot works with influencers to tell human stories. The brand’s VP of marketing explains this winning strategy. For more on The Honey Pot and show notes click here
This CEO’s Secrets to Scaling Your Business to 9 Figures
January 25, 2024 04:30 - 31 minutes - 28.7 MBCEO Sean Frank shares the strategies he used to scale Ridge to a multiple nine figure business by expanding the product line and selling internationally. To learn more about Ridge and show notes: https://www.shopify.com/blog/ridge-growth
How a New CEO Helped This Protein Brand Turn a Profit
January 23, 2024 04:30 - 29 minutes - 26.9 MBAloha CEO Brad Charron shares the tactics he used to make the protein brand a lean and profitable company in just five years. To learn more about Aloha and show notes: https://www.shopify.com/blog/aloha-profitability
How To Build a Loyal Community on Instagram
January 18, 2024 04:30 - 35 minutes - 32.3 MBAli Osterholz grew a community of artists on Instagram to help scale her brand Explorer Knits + Fibers, donating partial profits to National Parks. For more on Explorer Knits + Fibers and show notes click here
Why a Retail-First Approach Worked for this Booze-Free Brand
January 16, 2024 04:30 - 23 minutes - 21.3 MBDouglas Watters was intrigued by the emerging industry of non-alcoholic drinks, and he found he could add value to the movement by opening a booze-free bottle shop in New York City and curating a selection of non-alcoholic wines, beers, and spirits. For more on Spirited Away and show notes: https://www.shopify.com/blog/spirited-away-retail
The Hot, Smart, Rich Glow-Up Guide for Entrepreneurs
January 11, 2024 04:30 - 33 minutes - 30.8 MBMaggie Sellers is an investor, content creator and founder of Hot Smart Media and HSR Ventures. She joins the show to help entrepreneurs glow-up their business this year, whether that's managing their time better, investing in themselves, or building their network.
How Friendly Branding Set Graza Olive Oil Apart
January 09, 2024 04:30 - 30 minutes - 27.5 MBFounder Andrew Benin shares how olive oil company Graza was able to stand out on the olive oil shelf at the grocery story with fun branding and packaging and a high-quality single-origin Spanish olive oil. For more on Graza and show notes: https://www.shopify.com/blog/graza-branding
Bootstrap Your Way to a Multimillion-Dollar Business
January 04, 2024 15:39 - 31 minutes - 28.8 MBLindsay McCormick bootstrapped her business, Bite, using skills from her 9-to-5. Now, her multimillion-dollar business creates eco-friendly, sustainable alternatives for personal hygiene that actually work. For more on Bite and show notes click here
The Best Apps and Tools for Your Business in 2024
January 02, 2024 04:30 - 27 minutes - 25.5 MBJean Wu launched the Que water bottle and it went viral. Now she’s expanding her product lines and using a few key tools to help organize her business. For more on Que and show notes: https://bit.ly/48uMuLi
Best of 2023: Top Advice from Business Experts
December 28, 2023 04:30 - 25 minutes - 23.5 MBBusiness experts featured in Shopify Masters episodes in 2023 share how you can continue deepening your relationship with customers. The experts include Neil Hoyne, the chief strategist for data and measurement at Google, Maryam Haghighi, the Bank of Canada’s director of data science, Ashwinn Krishnaswamy, founder of the NY-based growth agency Forge, and Jason Feiffer, the editor-in-chief of Entrepreneur magazine. For more on these experts and for show notes: https://www.shopify.com/blog/20...
Best of 2023: 5 Stories to Inspire Your Big Leap
December 26, 2023 04:30 - 25 minutes - 23.7 MBIf you need some inspiration to jumpstart your business in 2024, listen to some of our best Shopify Masters interviews of 2023. You'll hear from Jono Pandolfi of Jono Pandolfi Designs, Nancy Twine of Briogeo, Heidi Zak of ThirdLove and Daniel Lamarre of Cirque du Soleil. For more on these companies and show notes: https://www.shopify.com/blog/2023-inspirational-stories
Creative Marketing Strategies That Actually Work
December 21, 2023 04:30 - 27 minutes - 25.1 MBCaraway raised $35 million to create design-forward cookware. Founder, Jordan Nathan's marketing strategies helped it become one of the fastest-growing DTC brands to date. For more on Caraway and show notes: https://bit.ly/3TxIRQM
Make a Smooth Transition to Entrepreneurship
December 19, 2023 04:30 - 33 minutes - 30.5 MBSarah Chisholm pivoted to entrepreneurship after a career-ending injury. Learn how the former dancer built a successful baking business from scratch. For more on Wild Rye and show notes: https://bit.ly/4aoMTAV
Give Back and Make Money (Yes, You Can Do Both)
December 14, 2023 04:30 - 24 minutes - 22.2 MBBombas’ one-for-one giving model redefined the sock category. Co-founder Randy Goldberg shares how to launch a business that balances purpose and profit successfully. For more on Bombas and show notes: https://bit.ly/3Tmj6Tc
How This Online Store Took a Page From Magazines
December 12, 2023 04:30 - 32 minutes - 29.7 MBFounder Dianne O’Connor shares how she was inspired by magazines to create an entertaining digital experience for Weston Table customers. To learn more about Weston Table and show notes: https://www.shopify.com/blog/weston-table-entertainment
How Momofuku Bottled Its Restaurant Experience
December 07, 2023 04:30 - 30 minutes - 27.8 MBMomofuku, David Chang’s restaurant group, launched a CPG line of chili crunch, noodles, and more that became an instant success. For more on Momofuku and show notes: https://www.shopify.com/blog/momofuku-cpg
How an 85-Year-Old Company Expanded into DTC
December 05, 2023 04:30 - 41 minutes - 38.3 MBSTARK Carpet is an 85-year-old company that’s relatively new to the direct-to-consumer business. Chad Stark and Ashley Stark, the third generation to run the family business, explain how they manage the different brands and lines of business.
How a Button-Down Shirt Attracted a Cult Following
November 30, 2023 04:30 - 23 minutes - 21.6 MBNew York-based clothing company Alex Mill set out to make the perfect button-down shirt. Founder Alex Drexler and CEO Roxanne Stahl O’Hara share how the brand grew organically through word-of-mouth and working with content creators. To learn more about Alex Mill and show notes: https://www.shopify.com/blog/alex-mill-following
How to Turn Your Dreams Into a Profitable Business
November 28, 2023 04:30 - 31 minutes - 29.2 MBKimberley Gordon launched Selkie, a dreamy, size-inclusive fashion brand after mourning the loss of her first company- Wildfox. She shares valuable lessons and essentials for launching any fashion label. For more on Selkie and show notes: https://bit.ly/3GqV3uB
The Recipe for a Perfect Shopping Experience, No Matter Where Your Customers Are
November 23, 2023 04:30 - 31 minutes - 28.9 MBMagnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers. For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi
Why Going DTC Isn’t as Simple as Putting Your Inventory Online
November 21, 2023 04:30 - 28 minutes - 26.2 MBPerfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online. To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc
Shaun White’s Journey From Olympian to Entrepreneur
November 16, 2023 04:30 - 36 minutes - 33.1 MBIn 2022, Shaun launched WHITESPACE, a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business. For more on WHITESPACE and show notes: https://bit.ly/40EbQnm
The Playbook for Creative Branding
November 14, 2023 04:30 - 30 minutes - 27.6 MBEmily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market. For more on OffLimits and show notes: https://bit.ly/3MHCA0m Download our FREE branding template to help you build a memorable brand that customers will love: https://bit.ly/44nXGIv
How To Go From Maker to 7-Figure Business Owner
November 09, 2023 04:30 - 34 minutes - 31.4 MBNew York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants. Jono and his brother, Nick, run a thriving seven-figure business, Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics. To learn more about Jono Pandolfi Designs and show notes: https://www.shopify.com/blog/jono-pandolfi-scaling-as-a-maker
The Tips You Need for Black Friday/Cyber Monday Email and SMS
November 07, 2023 04:30 - 29 minutes - 27.2 MBThe most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season. For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts
How to Host Events People Want to Attend
November 02, 2023 04:30 - 26 minutes - 24.5 MBAriane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire. For more on Hatch Collective and show notes: https://bit.ly/49m8Hg7