Kim Wachtel Discusses the Efficiency of Product-Led Growth Engineering for SaaS Applications

Ship Happens: A DevOps Podcast

English - January 22, 2020 21:00 - 33 minutes - 30.8 MB - ★★★★★ - 8 ratings
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Previous Episode: Patrick Croot on Why Raygun “Eats Their Own Dogfood” to Create Tight Feedback Loops

Next Episode: Gene Kim Discusses His New Book, The Unicorn Project, Enhancing Development Pipelines, and DevOps Culture

From Developer to Growth Engineering

Kim talks about her 20+ year working in software – from developer to growth engineering, with a sprinkle of UX and product management too. Learn how Kim’s broad skill set drives powerful data-driven decisions and helps customers realize product value faster.

The Rotating Flywheel of Software Development and Product Marketing

Kim and Benton discuss the concept of a rotating flywheel for software engineering, testing, deployment and product marketing. They then discuss how important it is to keep the cycle moving in order to not only continuously deliver code to production, but to quickly show this initial product value to customers.

Building a “Welcome Experience” in SaaS Applications

See how JumpCloud has approached a product-forward approach to growth engineering and marketing with their “welcome experience”. Kim talks about the value of customer-focused collaboration between engineering and business teams when building SaaS applications.

On-Call Horror Story: Brute Force Attack on a Saturday?

Did a change to the verification process cause an outage? Nope. There was a brute force attack on a Saturday, of course. See how multiple teams came together to quickly respond to the incident and turn an on-call horror story into an event of the past.