Fostering a culture of creativity within your organization

Shift podcast hits the road to attend the Adweek Brandstar Awards. During the event, host and PwC Canada’s , Executive Creative Director Jon Finkelstein sat down with three of the honorees who are changing the game in Canada when it comes to creating a captivating, customer-centric brand. The conversation featured:

Uwe Stueckmann: SVP, Marketing at Loblaw Companies Limited
Claudette McGowan: Chief Information Officer, Enterprise Technology Employee Experience at BMO
Stuart Lombard: Founder & CEO, ecobee

In the episode, these Canadian leaders define what innovation means to them, how to foster a culture of creativity, and focusing not only on the customer experience, but the employee experience to create a holistic brand culture that delivers on ROI.