Empowering Change through Coffee Fruit with Vanessa Murillo of I Am Grounded

Ripples of Radical Generosity

English - December 01, 2022 20:00 - 34 minutes - 48.4 MB - ★★★★★ - 9 ratings
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Previous Episode: Building Tech to Eliminate Single-Use Packaging with Nada Piatek of Again Again

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"This actually has a lot of potential to be a social enterprise that is for the planet, for people, but also is a delicious product and actually can provide a functional benefit for the consumer."

— Vanessa Murillo, I Am Grounded

In this episode

Vanessa Murillo of Coralus Venture I Am Grounded joins Activator Connie Henson to talk about starting the business, her background in a family of coffee entrepreneurs, and the importance of listening to customers to shape future product innovations.

They also discuss:

The coffee fruit, the bean, and the problems I Am Grounded is solving
Her “roller coaster” journey as an entrepreneur, from hand making and distributing bars to cafes and grocery stores
How her background in marketing and advertising helped grow the business from the ground up
The advantages of being a small startup and having the ability to be nimble
Launching the company amidst challenges brought on by the global pandemic
What it’s like being part of the Coralus community of support

We invite you to join us as an Activator.

Take action and engage with Vanessa and I Am Grounded on Instagram, LinkedIn, and Facebook.

Connect with Connie on LinkedIn.

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