The Shed Industry: Persistence, Technology, and Triumph with Phil Falls -PART 1

Are you ready to unlock the secret to success in the shed industry? Join us for part 1 of an insightful discussion with Phil Falls, the founder and CEO of RTO National, who has weathered the ebbs and flows of the industry for the past two decades. Phil's journey, from his humble beginnings in Greenville, South Carolina to becoming a leading figure in the shed industry, is a testament to the power of perseverance, a supportive family, and a clear vision for one's business.

Our conversation with Phil sheds light on the major shifts in the industry over the years, the ongoing battle for customer satisfaction, and the ever-pervasive influence of technology. As Phil suggests, communication is the pillar of good customer service, but the ubiquity of technology nowadays can make it a double-edged sword. Yet, the potential for technology to enhance the customer experience and streamline business operations is undeniable. We also dive into the complexities of sales, including the high turnover rate of sales staff and the fragmentation of the industry. A keen understanding of these dynamics could be the key to a thriving business in this field.

In the latter part of our discussion, Phil emphasizes the importance of partnerships, a healthy company culture, and mastering the three core competencies: managing production, stocking levels, and retail sales. He also warns about the pitfalls of ignoring data and analytics, which he believes are the lifeblood of successful communication and visibility for dealers. And as we wrap up our conversation, we take a hard look at the current sales approaches, the future of the industry, and what it takes to stay ahead of the game. Join us in this enlightening conversation with Phil Falls, and discover the essence of success in the shed industry!


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This episodes Sponsors:
Studio Sponsor: Union Grove Lumber

RTO National
MIDCO