Breaking Down the Impact of Google's Recent Update

Welcome to a thought-provoking chat, where George Converse from Real Work Labs and Dylan Street take on Google's latest SEO Optimization Update. We're dissecting the tech giant's recent move to strip keywords and traffic from content that appears primarily designed for search engine ranking, as opposed to providing real value to readers. Join us as we unravel the implications of Google's stern language and actions, and how this presents an opportunity for businesses to solidify their footing and scale efficiently.

Our conversation takes a deeper route as we delve into the anatomy of effective website content. We explore the right mix of keywords, reviews, service areas, gallery pictures, and videos to create content that resonates with audiences.

We save the best for last, exploring the power of Google Maps and Google My Business in building customer trust and driving conversions. George paints an interesting picture of "two buckets", one filled with metadata and the other fostering experiences to drive conversions.  Don't miss out on this enlightening discussion on leveraging technology to automate processes, drive conversions, and reap untapped benefits.


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This episodes Sponsors:
Studio Sponsor: Union Grove Lumber

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