Attract the Right Attention with Your Personal Brand — Karen Leland

Karen Leland is a Branding and Marketing Strategist and Implementer. There are a lot of things she’s seeing right now in the online space that are making her go, ‘Oh, no!’ As people are starting to get used to working from home and going digital, some of the ‘standard’ ways of how we are doing business are going away, like wearing professional clothing during a meeting! Your personal brand can do so much for you during this time as more people are looking online to find the right candidate to get the job done.

 

Key Takeaways

● Karen’s theatrical background helped set her up for success in her career because she could speak and present topics and ideas really well. ● How many times have you been to a cocktail party and you still don’t know what that person does after 30 minutes of talking? People everywhere struggle with being clear in what they do. ● It can take Karen three to six hours just to help people articulate their brand clearly. ● After the pandemic, there are going to be so many opportunities for branding clarity because people are moving to a more digital model. ● Should people really care about LinkedIn? ● Companies that don’t have a social media presence are missing out. ● CEOs are having their own personal website to showcase more of who they are. ● It’s important to do the research so that you know what to focus on and when. You only have a limited number of resources. ● People have been working on their ‘brand’ for six years, but are surprised that they can get clarity and vision within one day after working with Karen. You just need to ask the right questions. ● It’s so important to be precise in your language so you can get interest and the right kind of interest from the right kinds of people. ● When does it make sense to hire a branding consultant or coach? ● Journalists don’t want to interview or feature people with a poor social media presence because it makes them look bad as a writer/researcher that they didn’t properly ‘vet’ their sources. ● The key is to have a strategy that’s based on research. ● Color plays a huge role in our daily life, which is why it’s important to get your color schemes down right in a webinar. ● Also, how you dress and what’s behind your background is super important too!   Resources Sterlingmarketinggroup.com Karen on LinkedIn Karen on Twitter   Quotes   Michelle’s quote: “All you need is one great insight to go, ‘Ah! I can now go implement or make the shift.’”   “One of the post-COVID-19 changes is going to be, people are really going to be digging into the substance of who that person is, what do they know, rather than just the hope and the hype.”   “People make these assumptions but they’re not based on anything. They’re just based on their opinion and not on research.”   “If you ask the right questions and people are looking in the right places, you can come up with what you need.”