S9 E4: What Problem Can You Solve? with Eshonda Blue and Jessica Wright

 “Find a solution….If you are having a problem, nine times out of ten somebody else is having that problem.” – Jessica Wright

During Season 9 Episode 4 of WinHers United the podcast Eshonda Blue and Jessica Wright, Co-Founders of Innovative Senior Solutions, talk to us about how they went from making just over $1,600 in their first year of business to making $20 million dollars in profit.  During this episode they also share insight on the importance of owning assets to obtain funding, having an exit strategy for your business, marketing your business, pivoting when necessary, and understanding the financials of your business.

Episode Highlights

(3:33) Jessica starts off by telling us how she and Eshonda got started in the senior care space

(5:50) Eshonda talks about the importance of having assets as a means to get funding for your business

(8:04) Eshonda gives us insight into an Opportunity Zone, and how she and Eshonda went about creating their own Opportunity Zone Fund

(10:58) Eshonda discusses how she and Jessica acquired a Capital Gain from selling part of their business, then leveraged it by purchasing property within an Opportunity Zone

(13:14) Jessica shares advice for aspiring and/or current entrepreneurs wanting to grow their business to 7 figures and beyond

(15:32) Eshonda talks about the humble beginnings of Innovative Senior Solutions, and how she and Jessica initially grew their business via intense marketing

(18:07) Jessica tells us about why she and Eshonda intentionally started small in an effort to learn the business aspects of running their company

(19:59) Eshonda discusses the lesson she and Jessica learned in relation to the power of working together during their tenure at Dartmouth Business School

(22:04) Jessica talks about the Big Hairy Audacious Goal (BHAG) she and Eshonda made seven years ago, and how they working toward attaining it by helping others

(23:47) Jessica gives us the strategy she and Eshonda uses to stay on the cutting edge in their industry

(26:47) Eshonda and Jessica discuss the necessity of hiring a business coach to help you get to the next level, and how coaches have helped them advance their business

(31:05) Jessica shares her view of and struggle with on self-care as a business owner

(32:34) Eshonda and Jessica tell us about their self-care goals

(36:05) Eshonda and Jessica talk about their latest wins and why it’s important to them

(38:17) The pandemic forced Eshonda and Jessica to pivot, learn about what happened and how they turned things around in their favor

(41:45) Eshonda and Jessica give us their definition of a WinHer

(43:37) Eshonda offers her parting words of wisdom

Eshonda & Jessica’s Bio

The innovative business owners, Eshonda Blue and Jessica Wright, are always seeking new solutions to meet the needs of seniors. In 2019, they sold the in-home care business entity for seven-figures to pivot their focus to generating more senior care providers. Understanding that Innovative Senior Solutions alone will not be able to serve all the seniors that will need quality residential care in the next 10 years, Eshonda and Jessica started several other businesses to create more providers in the senior care space.

As the owners, Eshonda Blue and Jessica Wright, are healthcare professionals experienced in long-term care and healthcare management with over 20 years of experience. Their combined background experience in long-term care includes every role of nursing from Certified Nursing Assistant, Charge Nurse, Unit Manager and Assistant Director of Nursing to Director of Nursing and Corporate-Senior Nurse Consultant. Each of these roles has provided them with invaluable knowledge, experience, and expertise with care for the elderly as well as health care management. Eshonda and Jessica have personally committed a lifelong devotion to the care of the elderly. They truly strive to make a difference in not only the client’s lives, but in the family lives, the direct care staff, as well as the communities they serve. Eshonda and Jessica pride themselves on exemplifying the qualities of leadership, professionalism, integrity, hard work, commitment, and compassion required to provide quality of care and set the standards as industry leaders in Home and Community Based Services.

If you ae interested in starting a business in the senior care industry, check out Eshonda and Jessica’s website: http://iscconsultants.com.

How to stay engaged with and support Nicole Walker and WinHers United

If you want to attend the 2nd Annual WinHers United Virtual Summit go to: http://winhersunited.com/events If you have any suggested questions or topics for WinHers United the podcast send an email to: [email protected]. If you are an aspiring or newbie podcaster Nicole would love to help you on your journey. Schedule a Podcast Launch Consultation Session with Nicole using this link: http://bit.ly/WinHers-PodCall. If you want to support to show send your donation to: CashApp: $winhersunited http://buymeacoffee.com/winhersunited Follow Nicole on Clubhouse @winhersunited. Check out the WinHers United website at: http://winhersunited.com.

As always "Be Empowered and Empower On" - Nicole Walker