In the 5th episode of the series, Fi chats to Jess MacIntyre and Natalie Moores – aka. the Ant and Dec of the marketing world and Co-Founders of Mac & Moore - the London-based but UK-wide marketing company that counts Now TV and Transport London as well as a roster of female founded businesses as clients.

Discussing everything from how they navigated the process involved in launching a business together as equal partners when Jess had previously been Nat’s boss; why supporting women in business is so much more than sharing an inspirational quote on Instagram and the steps they’ve taken to incorporate that ethos into the core of their company; their thoughts on the competition when anyone and everyone could technically market themselves as a service-based specialist online nowadays and how they position themselves in the market as a result; to the traumatic ordeals that they’ve both encountered in their personal lives that have at times meant they were crumbling in private behind the scenes; as Jess says so well, we must learn “to put the oxygen mask on ourselves first” as business owners, but as the three women go on to discuss, putting that advice into practice isn’t always the easiest thing to do at first…