How To Build Trust Using Content with Melanie Deziel

Melanie Deziel is a keynote speaker, author, award-winning branded content creator, and the author of the best-selling marketing and business communications book, “The Content Fuel Framework: How to Generate Unlimited Story Ideas.” Melanie is also the Co-Founder and VP of Marketing at TheConvoy.com, a B2B marketplace that helps small and independent businesses save money on their everyday expenses so they can invest more in themselves and their communities. Her second book, “Prove It: Exactly How Modern Marketers Earn Trust” comes out October 11th, 2022. 

Prior to co-founding The Convoy, Melanie was the founder of StoryFuel and spent her days giving keynotes and leading workshops that teach marketers, creators, and companies of all sizes how to create better content. Melanie was the first editor of branded content at The New York Times, a founding member of HuffPost’s brand storytelling team, and served as Director of Creative Strategy for Time Inc.

MEMORABLE MOMENTS:

“Sometimes the best thing you can do for your content is to find someone who has the time and passion to be able to dedicate to that to help you make it what you want it to be.”

“My top recommendation is to figure out where your audience is; one, maybe two, places and really focus your effort on content creation and connecting there. Because if you spread yourself too thin, you're gonna have a whole lot of mediocre content that gets you no results. I'd much rather see you be awesome in one or two places than mediocre in 12” 

“If you can start with the focus: ‘What do I want to say? What can I talk about?’  Then you switch to ‘How do I bring that to life?’ That makes the whole process so much easier.”

“It helps to start from a place of abundance instead of from a place of scarcity. Like, I'm not sure what to post, I don't know what to say…you're starting with 100. That's your new baseline zero.”

“For me, confidence comes from a place of knowledge and understanding. I feel most confident when I know that I can teach and add value; that I have something that I can give. I know at the end of that conversation, I can feel confident that I've done something of value.”

Connect with Melanie:

⭐ Connect on Twitter @mdeziel

⭐ linkedin.com/in/melaniedeziel

⭐ storyfuel.co

Connect with Allison:

⭐ Connect on Instagram @allisonwalsh

⭐ JOIN THE SOCIETY: www.shebelievedsociety.com (use code 2022 to access the Society for $22/month)

⭐ JOIN OUR FREE COMMUNITY: https://www.facebook.com/groups/shebelievedshecouldcommunity

⭐ Check out book recommendations from the show here

⭐ LEARN MORE about THINKIFIC COMMUNITIES here

Connect with Allison