Voice Search: Separating the Signal from the Noise for Marketers
Shape the Conversation
English - June 21, 2018 15:00 - 24 minutes - 33.9 MB - ★★★★★ - 7 ratingsMarketing Business marketing digital marketing saas shape.io technology shape bend oregon jon davis nicole mears Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Dissecting Mary Meeker’s 2018 Internet Trends Report
Next Episode: Chatbots: A New Frontier
There has been a lot written about voice search but one of the most well thought out points-of-view we have read is Ian Lurie's article, "Beware: Voice Search Isn't That Exciting."
We highly recommend reading Lurie's work before listening to this episode where we touch on his thoughts and more:
"genuine" vs "non-genuine" voice searchesvoice search vs voice commandwhat makes a good candidate for a voice search?what is not a good candidate for a voice search?voice search's future in your day-to-day lifewhat future version of voice search could disrupt traditional searching?The best we advice we have for marketers is think hard before you implement a 'voice search first' strategy. There are still a lot of queries where a screen is a better place to sort through results then listening to an answer.
Reach out to us with any ideas, questions or feedback on the podcast!