How to be a better creative

Some people think creativity is a gift—something only bestowed upon the Vincent Van Goghs, Toni Morrisons and Annie Leibovitzes of the world.

But the truth is, creativity isn’t a gift—it’s a skill. And it’s a skill that anyone—painter, writer, accountant, stay-at-home dad, CEO, designer or anyone else—can get better at over time with the right kind of practice.

But what does that practice look like? How, exactly, can you be more creative?

Turns out, there are three networks in your brain that are responsible for creativity: the executive attention network (which is responsible for focus and attention), the imagination network (which is responsible for—you guessed it—imagination and daydreaming), and the salience network (which is responsible for making connections between the knowledge stored in your brain and your environment). And if you want to become more creative, you need to find ways to engage all three.


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