Professor Xiangyang Xin talks about the fundamental elements that make up a service. Without a clear understanding of these elements it's impossible to design and express services. We also talk about the core skills a service designer needs.

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EPISODE GUIDE
1:53 - First encounter with Service Design.
6:28 - How can we express a service?
14:21 - How many skills do service designers need?
22:28 - What is a service?
27:24 - Expert tip: be an interesting and good human being
29:30 - Big question: what does it mean to be a service receiver?

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ABOUT XIN XIANGYANG
Twitter ➜ https://goo.gl/RLv8rp
LinkedIn ➜ https://goo.gl/FZVNSb

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MORE EPISODES
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OFFICIAL YOUTUBE CHANNEL
Every episode of the Service Design Show is also available as via the official YouTube channel ➜ youtube.com/c/servicedesignshow