The We Do Marketing Hour

Don’t Miss Out on Up to $26,000 in Credits with the ERTC Program

​Hey %FIRSTNAME%,   Was your law firm or business affected by COVID-19?    We are reaching out to you and other business owners like yourself about an incredible opportunity you will not want to miss out on, the Employee Retention Tax Credit (ERTC)!    What is the ERTC program?    ERTC is a program that rewards businesses that kept employees on their payroll during the pandemic but affected by the COVID-19 pandemic. Our law firm is helping business owners to ensure they take full adv...

Michael Mogill | Owner of #1 Law Firm Growth Company in America | Crisp Summit | Alex Valencia

Join Michael Mogill and Alex Valencia as they discuss how a $77,000 bet turned into Michael Mogil turning his agency into the #1 law firm growth company in America. Michael talks about his start, his grind, and his risks.   Now the founder of Crisp's Game Changers Summit, Crisp Video, Host of The Game Changing Attorney Podcast, and author of The Game Changing Attorney.   Follow Michael Mogill: Website: https://michaelmogill.com/ Facebook: https://www.facebook.com/mogill Instagram: ...

Van Life, Romance, and Legal Marketing Ride along with Dina Joseph and Alex Valencia

Business Development Specialist at SmartAdvocate | Co-Founder Case Capital Trust | Ring For Service, La Belle Vie Concierge   When Dina's not hard at work, she's traveling the country with her husband and toddler.   Her husband, Brandon, turned an RV into traveling home on wheels by watching Youtube's how-to videos.   In this episode of The We Do Marketing Hour, instead of diving into how Dina's been able to grow firms exponentially through her businesses, we thought her van life story...

Special Episode with Paul ”Cool Guy” Faust - NTL 2022

Ed Lake - Persist Communications, Corp - Not All Roads Are Paved with an Easy Path

When Ed and his partners realized that Gacovino Lake Law Firm was rapidly growing, they began troubleshooting how to handle critical operations to make sure his staff was not overwhelmed by the influx of business. Ed and his partners realized all client communication began with the phones. They came up with a solution that would streamline incoming and outbound client calls: an in-house Interactive Voice Response system (IVR). In this episode, Ed walks host Alex Valencia through the trials a...

What you don‘t know, you don‘t know® with Harlan Schillinger: The Man in The Trenches

Harlan Schillinger is widely considered the Grandfather of Legal Advertising. He was the first in the legal field to produce and market television advertisements, and in his four decades of experience Harlan has worked with more than 130 law firms in over 98 markets throughout North America. In today’s episode, Harlan sits down with host Alex Valencia to discuss how his unique approach to intake and conversion yields massive results for law firms.  According to Harlan, 99% of law firms’ lea...

Adam Warren - OpenJar Concepts - Understanding the Behavioral Patterns that Dive People to an Action

“All lawyer advertisements don't have to fit the same mold,” says Adam Warren, President and Co-Founder of OpenJar Concepts. After initially launching OpenJar Concepts, Adam and his partner primarily focused on producing award-winning TV advertisements for their clients. While Adam is still a firm believer in the power of TV marketing, he also understands the importance of expanding into other media platforms. With his unique media strategies and forward-thinking approach, Adam has redesigne...

Dmitrii Kustov - Regex SEO - Math and Digital Marketing: A Match Made in Heaven

“If you don't know at least some basic math, it's going to be very difficult not to lose money on marketing campaigns,” says Dmitrii Kustov, founder of Regex SEO. With the help of basic mathematical concepts, Dmitrii improves the digital presence of some of the top brands in the U.S. In today’s episode, host Alex Valencia sits down with Dmitrii to discuss the correlation between math and digital marketing and why every business owner needs to know their numbers before pushing content.  Acco...

Learn from Three of Legal Marketing‘s Best SEO & Content Marketing Experts Part II

Do you want to be the go-to practitioner in your area? Then you need to figure out how to master Google’s algorithm. In today’s episode, host Alex Valencia sits down with SEO experts Jason Hennessey and Seth Price to discuss recent search engine changes that you need to know about so you can maintain a strong online presence for your future clientele.  According to Seth Price, 10 years ago Google wasn't spending a lot of time considering user behavior signals. In the advancing age of search...

Raising the Bar: Redefining the Legal Practice in the 21st Century

In a white male-dominated industry, Sara Williams, Attorney at Alexander Shunnarah Trial Attorneys, is passionate about inspiring female and minority lawyers. After realizing the disappointing amount of women who left their professions during the COVID-19 pandemic, Sara was inspired to create a platform to support professional women. In today’s episode, host Alex Valencia and guest Sara Williams discuss ways to keep women in the workplace by redefining industry standards.  For decades, the ...

Mixed-Race Identity in Today‘s Culture & How It Can Impact Those Working in the Legal Industry

“The way mixed-race people have been portrayed and thought about historically to the present has been very contradictory,” says Dr. Sika Dagbovie- Mullins, Author of Crossing B(l)ack: Mixed-Race Identity in Modern American Fiction and Culture. Growing up in a mixed household, Dagbovie-Mullins has always been intrigued by mixed-race identity. Through her work as an author and African American literature professor, she continuously challenges traditional claims about biracial identification th...

The F&*$ing Honest Truth About Law Firms & Radio Ads

“When it comes to your law firm, you need to make as many impressions as possible,” says Gary Sarner, Founder of ROI360PLUS. After 35 years of experience in advertising, Gary understands exactly what tools lawyers need to maximize their marketing. In today’s episode, host Alex Valencia and guest Gary Sarner, sitSarner sit down to discuss radio ads and why every law firm needs to be doing them.  According to Gary, a shocking “ 80% of law firms still spend their money on TV," and while TV adv...

The Blueprint: Legal Marketing Talk with Stephen Smith

Stephen Smith, vice president of business development at Broughton Partners, knows there are a lot of missing ingredients in most attorneys' recipe for success. After years of experience in the legal industry, he created his vision to develop a company that offers a one-stop solution to legal marketing. In today’s episode, host Alex Valencia and guest Stephen Smith, sit down to discuss what legal professionals, specifically in torts, need to do in order to diversify and build their practice....

Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases

After two decades in the field of SEO and legal marketing, Jason Hennessey, CEO of Hennessey Digital, wanted to give back to his community. During the pandemic, he was inspired to write and publish his book Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases to educate and empower legal professionals on the magic of SEO. In today’s episode, host Alex Valencia and guest Jason Hennessey discuss how the SEO trifecta can help law firms get more cases.  At first, the concept o...

The Secrets to Law Firm Hiring and Team Success

Every business owner envisions hiring a dream team, but why are so few successful in doing so?  “Turns out it's easier to identify who will not work out than it is to identify who will work out,” says Jay Henderson, performance expert and author of The Ultimate Small Business Guide to Hiring Super-Stars. In today’s episode, host Alex Valencia and guest speaker Jay Henderson discuss how hiring decisions can affect a law firm’s success.  Approach the hiring process with the mindset of protect...

Virtual Receptionists and Live Chat

“76% of lawyers are saying that they are overworked” and spend too many hours doing administrative tasks, says Maddy Martin, VP of Marketing at Smith.ai. In today’s episode, your host Alex Valencia and guest speaker Maddy will discuss ways your firm can convert more clients from SEO traffic with the use of virtual receptionists and live chats.  One of the key elements to retaining online leads is mastering responsiveness. In fact, two-thirds of clients’ decision making comes from the initia...

Learn from Three of Legal Marketing's Best SEO & Content Marketing Experts Part 1

Learn from the three legal industry's SEO and content marketing experts as they have a candid discussion and give you some insider information that will help your law firm or medical practice rank higher in Google and Bing. Meet the experts: Alex Valencia | We Do Web Content: Co-founded We Do Web Content, an Inc. 5000 (2020) company in 2008. Member of Forbes Council and Search Engine Journal contributor. Master of business development and business growth. https://www.linkedin.com/in/wedoweb...

Getting Through the Pandemic with help from your PEO?

in the thick of the COVID-19 outbreak it is not just human lives at stake, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused o...

HR Outsourcing Companies Playing a Major role in helping businesses

In the thick of the pandemic it is not just human lives at steak, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused on hiring ...

HR Outsourcing Companies Playing a Major role in helping businesses

In the thick of the pandemic it is not just human lives at steak, but businesses as well.  Many companies are overwhelmed with an abundance of state and federal mandates, as well as employee concerns that are changing the way we do business.  2020 started with owners and executives conducting business as usual.  Managers were putting a pre-coronavirus business plan to action, accounting departments paid bills and issues paychecks while administrators and HR representatives focused on hiring ...

"The Opioid Crisis: Mass Torts and Multi-Million Dollar Verdicts

  The legal pressure on the pharmaceutical companies involved in America's opioid crisis is ramping up! I'm joined today by attorney Doug Zanes of Zanes Law, an Arizona-based injury law firm that serves clients nationwide. Together, we'll discuss the ongoing legal cases against opioids manufacturers, including the implications of Purdue's bankruptcy filing and Oklahoma's landmark $572M verdict against Johnson & Johnson. We'll also talk about the future of mass torts involving the role drug ma...

SEO Happy Hour: Interview with Sensei Yaniv Crave Jiujitsu

In this episode of SEO Happy Hour, I decided to interview my friend and #jiujitsu teacher, Sensei Yaniv. Sensei Yaniv is a father, brother, husband, business owner and proof of process bringing promise. We dive in the process of life, jiujitsu, business and marketing.   Content Marketing and SEO with We Do Web Content   Sensei Yaniv Website: http://www.teamcrave.com/

Bait The Hook to Suit The Fish: How to Capture Your Ideal Clients

In this episode of SEO Hour, we talk about capturing new leads and building our lists using lead magnets and bait. How to bait the hook to suit the fish. Are you using targetted content to get users to leave their contact info with you? In this episode I dive into several baiting I use internally and for my clients to create and grow my list and how I create content to now nurture that list using social media, email marketing and more.    https://www.wedowebcontent.com/blog/content-market...

leverage Google's Featured Snippets for Your Law Firm

In this episode of SEO Happy Hour we dive into the strategies we use to help our clients rank in the zero position on Google. Learn about rich snippets, content creation, link authority and more.

How to Develop a Kick-Ass Link Loving Law Firm Content Strategy

In this episode of SEO Happy Hour, we dive deep into developing a solid and proven content strategy for your law firm. We discuss, blogging, article writing, FAQ's, featured snippets, and foundational content. Our training is proven by our law firm website case study and content plan. Start watching now and learn how to take market share from your competitors. 

HTTP vs. HTTPS:

In this webinar Jordan and I go through the October Google update regarding non-secure websites and the SSL certificate. You'll learn the why, the how the reasoning and the benefits. https://www.wedowebcontent.com/

HTTP vs. HTTPS:

In this webinar Jordan and I go through the October Google update regarding non-secure websites and the SSL certificate. You'll learn the why, the how the reasoning and the benefits. https://www.wedowebcontent.com/

How to Increase The Ranking and Organic Value of Your Law Firm Website

In this episode of SEO Happy hour, our team of SEO experts dive into a client case study. This is highly competitive a personal injury and SSD firm. In the video, we show you where we started to where we are today using all of our strategies including public relations. Everything from SEO Audit to content strategy and PR link building.   During the training, you'll learn... How we quickly catapulted the value and traffic of one law firm's website How you can calculate the organic value ...

SEO Happy Hour: Guest Eric Enge "Why Good Content Must Die"

In this episode of SEO Happy Hour, we have the pleasure of having SEO rockstar Eric Enge of Stone Temple Consulting with us. Eric, Jason and me go through content, SEO case studies and prove the value of good content.  Eric drills down several SEO case studies and proves the ranking power of content and links working together for a cohesive and powerful digital strategy. How are you developing links and content for your business? What are social channels ad influencer relationships you us...

SEO Happy Hour: The Difference Between Web Development and SEO

In this episode, we talk about the difference between web development and SEO. Do you know the difference?  When buying or updating your website, t is important to keep in mind that your designer and developer may not optimize your website for user experience, for technical issues like slow speed, 404 errors, meta data like h1 tags or duplicate content. Your web developer/designer may be designing and creating a custom website for you. Therefore, its imperative that if you are going from a...

The Truth About Legal Directories

In this Podcast we will teach you how to Measure the Effectiveness of Legal Directories and Help Justify the Cost. In this video webinar Jason and I go through how to reverse engineer the value of the legal directories lawyers are being sold ion. Learn how to use the legal directories for indirect SEO value and get the scoop on choosing and negotiating with the directory sales people.

The Truth About Legal Directories

In this Podcast we will teach you how to Measure the Effectiveness of Legal Directories and Help Justify the Cost. In this video webinar Jason and I go through how to reverse engineer the value of the legal directories lawyers are being sold ion. Learn how to use the legal directories for indirect SEO value and get the scoop on choosing and negotiating with the directory sales people.

SEO Happy Hour: Blogging Strategies for law firms

In this episode of SEO Happy Hour, I dig into legal blogging and share some unique tips that will help you get started creating a new blog in no time. Stop taking blogging advice and learn how to build ranking foundational content that ranks and drives traffic.