Episode 16 - Diagnosing a Ranking Drop or Algorithm Change
SEO for Photographers by Fuel Your Photos
English - December 11, 2020 19:16 - 42 minutes - 88 MBMarketing Business Education photography seo marketing marketingforphotographers portraitphotographers seoforphotographers weddingphotographers weddingphotography Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 15 - What is Cornerstone Content?
Next Episode: Episode 17 - Monetizing Your Photography Website
We discuss the main factors that we check when we see that a site has been affected by an algorithm change (or seen a ranking drop).
How to use Google Search Console to see which pages / queries were affected.
How to identify changes to the search engine results pages and the underlying intent being displayed.
How to look at the data, make a hypothesis, and test it.
We also included a few of our favorite algorithm tracking tools:
A few twitter accounts worth following for algorithm related news and analysis:
https://twitter.com/JohnMu https://twitter.com/sistrix https://twitter.com/searchliaison https://twitter.com/lilyraynycA great article by Google Search Central:
https://developers.google.com/search/blog/2019/08/core-updates