Why selling is all about innovation

Have you ever thought how innovation can be the driving force behind your sales success?

This weeks guest Jeff Standridge from Innovation Junkie and Cadron Capital Partners, shares a number of strategies that can transform the way you approach the sales process.

From the importance of identifying the genuine problems and opportunities that lie at the heart of your customer's needs, to the fine art of collaborative selling, our conversation is a roadmap to revolutionising your sales techniques.

We discuss sales challenges, especially for startups, and provide actionable advice on creating products that not only solve problems but also captivate a market ready to invest in those solutions.

Trust is the currency of any sales conversation—a theme we hammer home as we discuss the importance of building genuine connections with clients.

By focusing on their best interests and understanding the perfect timing to make your pitch, a salesperson can transition from just another vendor to a trusted advisor in the eyes of their clients.

With Jeff's expert guidance, we uncover the critical moments in customer interactions that can make or break a deal, and how to navigate them with the utmost finesse.

This isn't about pushing products; it's about positioning yourself as an indispensable ally in your client's success story, ensuring that when it's time to close, you're not just selling – you're fulfilling a need.

Follow Jeff

LinkedIn: https://www.linkedin.com/in/jeffstandridge/

Website: https://jeffstandridge.com/

Website: https://innovationjunkie.com/

Follow me

https://linktr.ee/fredcopestake

Take the  Collaborative Selling Scorecard

https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/oO1H71tNUxg