SquiggleThink: AI's role in shaping sales and marketing

Can AI truly revolutionise the sales industry, or is it just another buzzword?

In this second episode in the mini series of SquiggleThink, we tackle this compelling question with Paul Fernandez, co-founder of the Growth Guys.

Paul shares his expertise on the transformative role of AI in sales and marketing, highlighting how generative AI like ChatGPT is setting new standards for customer interactions and sales processes.

In a shift from traditional buying methods to a more dynamic, AI-driven approach, we discuss how these innovations are reshaping buyer behavior and the broader technological landscape of Web3.

But AI isn't here to replace us; it's here to assist us.

We explore the unique capabilities humans bring to sales ideation and how AI can enhance these skills.

With the introduction of the RAPID framework, we discuss how AI can simulate client interactions to uncover crucial insights into roles, goals, pressures, impacts, and desires.

This practical tool not only makes sales strategies more informed but also shows how AI can act as a powerful assistant, augmenting human capabilities rather than overshadowing them.

As we go deeper into the sales process, we discuss AI's role from preparation to proposal writing. Learn about LeadBay, a groundbreaking venture aimed at revolutionising business development for small businesses through hyper-personalised prospecting.

We also cover AI's impact on advertising and data-driven partnerships, underscoring the importance of leveraging technology and data for a competitive edge.

Tune in to understand how AI is not just a tool for efficiency but a game-changer in the world of sales and marketing, making adaptability the key to future success.

--------- EPISODE CHAPTERS  ---------

(0:00:00) - The Future of AI in Sales

AI's evolving role in sales and marketing, its impact on buyer behavior, and its place in the Web3 landscape.

(0:11:10) - AI as a Sales Assistant Strategy

AI can assist, not replace, humans in sales and marketing by simulating interactions and uncovering insights for more effective strategies.

(0:17:54) - AI in Sales

AI integration in sales process, pressure in sales conversations, personalised communication, efficiency gains in proposal writing, LeadBay venture.

(0:31:08) - AI Impact on Sales and Marketing

AI is integrated in sales and marketing, with tools like ChatGPT and data-driven advertising on platforms like Meta and Google.

(0:39:25) - The Impact of Egos and Data

Ego, technology, and data intersect in modern society and business, with a focus on AI, data leverage, partnerships, and realistic goals.

Follow Paul

LinkedIn: https://www.linkedin.com/in/paul-a-fernandez/

Website: https://www.thegrowthguys.co.uk/

Leadcrafters Scorecard: https://scorecard.thegrowthguys.co.uk/leadcrafters

Follow Fred

Websites: https://www.linkedin.com/in/fredcopestake/

Collaborative Selling Scorecard: https://collaborativeselling.scoreapp.com/

Watch this episode on YouTube

https://youtu.be/qUoEyB-yPwU