Ethical selling: Winning new business

Join us as we sit down with Sales Trainer & Coach Giulio Segantini, to discuss the concept of ethical selling.

We unravel the flaws in ego-driven sales approaches often seen in the industry and advocate for a more ethical approach, with the customer as the hero.

Listen as we explain how the ego of the seller can potentially hinder the selling process, and offer tips on being more conscious of this when engaging with potential clients.

We also delve into the dynamics of creating a win-win scenario where both buyer and seller benefit. Giulio and I explore the idea of 'persistent pushing' and how to maintain an ethical stance even when challenging a customer.

We underline the importance of transparency, informed decision-making, and providing prospects with all the information they need to make a choice that benefits them.

Finally, we examine the evolution of sales techniques in today's digital world and discuss how social media platforms can be used as tools for sales and marketing.

We weigh the pros and cons of heavily relying on social media for sales and marketing, and provide tips for making the most of platforms like TikTok.

Throughout our discussion, we consistently return to the idea that ethical selling could be a unique differentiator that sets you apart from the competition.

So tune in and discover how to make ethical selling your superpower!

  --------- EPISODE CHAPTERS ---------

(0:00:00) - Ethical Selling in Sales Training

(0:14:53) - Ethics and Techniques in Sales

(0:23:28) - The Evolution of Sales Techniques

(0:30:57) - TikTok and Podcast Discussion

--------- EPISODE CHAPTERS WITH SUMMARIES ---------

(0:00:00) - Ethical Selling in Sales Training (15 Minutes)

We discuss the concept of ethical selling and how it relates to winning new business. We explore the Grand Cardone style people who practice an ego driven sales approach that is not psychologically accurate. We review how it is important to keep the customer as the hero in the process and how the ego of the seller can get in the way of providing the customer with what they need. We also discuss how an insatiable ego of the sales person can make them less effective and how to be conscious of this when selling.

(0:14:53) - Ethics and Techniques in Sales (9 Minutes)

We explore how to make sure that the buyer gains the most value from the deal, while still providing a reward to yourself or your company. We also discuss the idea of 'persistent pushing' and how to challenge a customer, while still maintaining an ethical stance. Finally, we emphasise the importance of informed decision-making, transparency, and giving prospects all the information they need to make the right decision that benefits them.

(0:23:28) - The Evolution of Sales Techniques (7 Minutes)

We explore the concept of ethical sales and how it can help in winning new business. We examine the psychology behind successful selling and how it can be used to persuade buyers. We also discuss how sales techniques have evolved in today's digital world, and how being distinct is essential to success. Lastly, we consider whether ethical selling can be a differentiator that helps you stand out from the competition, and how to ensure that buyers get the most value out of the transaction.

(0:30:57) - TikTok and Podcast Discussion (1 Minutes)

We examine the power of social media platforms like TikTok and how they can be used as a tool for sales and marketing. We discuss the benefits of creating content on social media platforms, as well as the impact it can have on the success of a company. We also look at the potential downsides of relying too heavily on social media for sales and marketing purposes. Finally, we provide a few tips for getting started on TikTok.

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https://www.linkedin.com/in/underdogsales/

https://www.tiktok.com/@underdogsales

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