91: Targeting Demographics vs. Diagnoses in Your Private Practice

Welcome! My guest today is Liz Higgins, LMFT Associate, in the Dallas area. Liz has a private practice that specializes in relationships and marriages of millennials. Instead of focusing on a particular diagnosis, Liz focuses her practice on an entire population. I’ve been intrigued by this and I’m thrilled to learn more along with our listeners. You may wonder what a “millennial” is, and why a therapist would choose to target that group for her clientele. Those topics and more are the focus of our conversation, so join us!
Today's Awesome Sponsor:Kelly and Miranda!
Go to http://sellingthecouch.com/kellyandmiranda (http://sellingthecouch.com/kellyandmiranda) and take the Mini Business School Bootcamp and get access to free trainings on private practice that therapists rave about, and that can help you make the change you need to have the happy practice that you want. 
 
 
Mentioned in this episode:
We'd Like to Thank Today's Sponsor
Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

https://selling-the-couch.captivate.fm/zynnyme (zynnyme)

Welcome! My guest today is Liz Higgins, LMFT Associate, in the Dallas area. Liz has a private practice that specializes in relationships and marriages of millennials. Instead of focusing on a particular diagnosis, Liz focuses her practice on an entire population. I’ve been intrigued by this and I’m thrilled to learn more along with our listeners. You may wonder what a “millennial” is, and why a therapist would choose to target that group for her clientele. Those topics and more are the focus of our conversation, so join us!

Today's Awesome Sponsor:Kelly and Miranda!

Go to http://sellingthecouch.com/kellyandmiranda and take the Mini Business School Bootcamp and get access to free trainings on private practice that therapists rave about, and that can help you make the change you need to have the happy practice that you want. 

Mentioned in this episode:

We'd Like to Thank Today's Sponsor

Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

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