Niche Down in Competitive Markets

Selling on Amazon with Andy Isom

English - September 30, 2020 10:00 - 30 minutes - 42.2 MB
Entrepreneurship Business Marketing amazon amazonfba ecommerce entrepreneurship onlinebusiness personalbusiness productbusiness selling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #16 - It's Not About Finding the Perfect Product, It's About Making the Perfect Product

Next Episode: #18 - How and Where to Find Graphic Designers for Logos, Wordmarks, and Branding

From Lesson #12 in my 67 Lessons Learned guide! Niche down in competitive markets. If you're struggling with the numbers, meaning you've done your Jungle Scout research and your desired category looks too competitive, you need to NICHE DOWN!

Use the Opportunity Finder tool in JS to find long-tail keywords to get ideas and inspiration for sub-niches that you can explore. You could go all-in on a sub-niche and really dominate, or go with a more encompassing brand and start your business in a sub-niche with low competition. Both strategies will work.

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