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#210 - What are negative keywords and are they important in PPC?
Selling on Amazon with Andy Isom
English - January 02, 2023 11:00 - 20 minutes - 46.1 MBEntrepreneurship Business Marketing amazon amazonfba ecommerce entrepreneurship onlinebusiness personalbusiness productbusiness selling Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #209 - Planning for 2023 and beyond
Next Episode: #211 - Benefits of a 3PL vs sending direct to Amazon
In this episode, I talk about the importance of negative keywords in your pay per click advertising. A negative keyword is a keyword you can add to your advertising campaign to inform Amazon, NOT to advertise your product when someone types in that keyword.
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