From Lesson #7 in my 67 Lessons Learned guide! Keeping your first product lightweight and simple. This is a key strategy to your success early on with your Amazon business.  Nothing cuts into your profit margins quite like shipping costs. Choosing a first product for your brand that is lightweight and simple is going to cut down on shipping, and provide a safety net against "low quality customers" who are looking for an excuse to break your product and leave a bad review...

 

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