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Bernadette McClelland-How To Start Authentic Conversations
Selling From the Heart Podcast
English - May 12, 2018 08:00 - 25 minutes - 23.5 MB - ★★★★★ - 90 ratingsCareers Business sales Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Selling From the Heart Manifesto
Next Episode: Filling the Empty Suit
In sales situations with high sales resistance from buyers with sales reps pressured for performance it can be a struggle to drive good conversation. Yet it's conversation is the foundation of any relationship, the basis for trust, and the vehicle by which we uncover need. In this episode we discuss these topics with our friend, Bernadette McClelland, author of The Art of Commercial Conversations, When It's Your Turn to Make a Difference.
Get updates on Larry's soon-to-be-released book, Selling From the Heart. Click here.