🔥The 4 types of Facebook ads you should use for your offer🔥

Facebook ads can definitely be a bit hit & miss, so I wanted to share the strategy I use when I’m using facebook ads to sell an offer online. There are 4 different types of ads I use. I will go through these in the order that I think are …

The post 🔥The 4 types of Facebook ads you should use for your offer🔥 appeared first on Sweet Funnel Strategy Podcast.

Facebook ads can definitely be a bit hit & miss, so I wanted to share the strategy I use when I’m using facebook ads to sell an offer online. There are 4 different types of ads I use. I will go through these in the order that I think are most important:

1. Retargeting ads. These are the first type ads I set up. The idea is that anyone who visits your sales page, then sees ads for your product for the next 7-14 days. 

The cost of retargeting ads is low – maybe 10-300 people see your sales page each day. They could be from organic traffic from social media, a podcast, youtube videos. They could be after you sent an email to your email list. It’s not going to be a huge amount of people. However – if they have already VISITED your sales page – they are a very hot audience & quite likely to buy.

2. Ads to my warm audiences. 

People on my email list (you can upload your email list to FB)

People who have interacted with my FB page

Previous customers

People who follow my facebook page

People who have visited my website (but not the sales page)

Larger group of people, buy they know like & trust you, so could easily buy your offer. 

These types of audiences are called custom audiences. 

3. Ads to lookalike audiences

What are they? 

They are people who are LIKE your existing customers!

They are people who are LIKE people who visited your sales page

They are people who are LIKE people who follow you on FB

Any type of custom audience – you can tell FB to make a lookalike audience

Much larger group of people (1-3 million)

They don’t know you or your business

But they have the same interests & similar demographics to people who do know & like you

  4. Ads to cold traffic. 

What are they?

Ads to people who are interested in your niche, but have never heard of you

Can be a very larger group of people

They are the hardest group to get to purchase your offer

If you have an existing audience I would use:

Retargeting ads (usually the lowest cost & highest conversions)

Ads to my warm audience (followers, customers & email list)

Lookalike audiences

If you have a new business and no audience I would use:

Retargeting ads (usually the lowest cost & highest conversions)

Cold traffic ads

How do I set these ads up in Facebook?

I use 4 different campaigns. A retargeting campaign, a warm audiences campaign, a lookalike campaign, and a cold traffic campaign. 
If you want to learn more & get help setting up your retargeting ads, finding the right cold traffic audiences for your business or creating lookalike audiences, I have some new training available at www.retargetingfix.com

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For too many years, we’ve been told to work every hour in the day to build an online biz? That sounds crazy to me! I want a successful online business – but I want a life too!

In this show you’ll meet smart online biz owners just like you, who are creating profitable online funnels that their customers love – without working a zillion hours a week! And they’ve promised to share all their secrets with me. Sounds good? I’m your host Elaine Heney. Let’s get this show started!

If you want to  get EVEN more inspiring ideas AND join our awesome online community of online entrepreneurs, who are building online businesses that result in high converting sales pages, profitable cold traffic ads, beautiful funnels, ascending value ladders, hundreds & thousands of happy customers, & the freedom to work FAR LESS than 40 hours a week – hop on over to www.SweetFunnelStrategies.com Want to be on the show? Fill out the application form here: https://forms.gle/nsXhU2SEr8p2mtm7A

The post 🔥The 4 types of Facebook ads you should use for your offer🔥 appeared first on Sweet Funnel Strategy Podcast.