SPS 235: $80k/year In Royalties For 6 Years From One Book…How This Teacher Did It with Rob Plevin

Ever wondered what it takes to transition from traditional publishing to self-publishing, and turn that into a success story? This episode is a treasure chest of wisdom as Rob, an ex-teacher, trainer, and behavior consultant, joins us to narrate his inspiring journey of self-publishing his first book. Despite his book being a bestseller at the publishing company, the returns were not as rewarding as he'd hoped. Rob's bold move to buy back the rights and self-publish has been a game changer, resulting not only in an incredible return on investment but also consistent revenue, even six years after publication. 

We take a deep look into Rob's book relaunch strategies that led to his success. From contacting Amazon to ensure original reviews carried over, creating a new ISB and listing, to reaching out to fellow teachers, authors, and trainers for contributing to the relaunch, Rob spills the beans on it all. We also discuss the marketing strategies and components behind the relaunch, and why the book has continued to sell well over the years. This episode is a goldmine for anyone interested in the inner workings of a successful book relaunch. 

Because we know you're curious, we also explore various strategies Rob uses to launch his books, including having a launch team, using NetGalley, Facebook groups, and study groups. Rob generously shares some innovative tips on getting more reviews for books, creating a review plea page, and building a supportive ecosystem around the book. If you're a teacher, educator, or professor looking to convert your classroom knowledge into a book, this episode is a must-listen. Brace yourselves for an exciting and enlightening conversation!

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