SPS: 227 Marketing Secrets, Affiliate Book Launches, And Gorgeous Book Funnels with Julie Chenell

Ever wished you could transform podcast content into a high-converting book in just 90 days? Well, listen in as our guest, Julie Chanel, brandishes the secret blueprint to creating her lead magnet of a book, Marketing Secrets. Julie takes us through her captivating journey of collating, summarizing, and consolidating Russell Brunson's podcast content using a blend of auditory learning and AI tools. Not only does she reveal how the design elements of the book resulted in an impressive 80% opt-in rate, but also the smart strategies she adopted for repurposing podcast content.

The chase intensifies as Julie shares her thrilling experiences of launching Marketing Secrets. From devising innovative strategies to incentivize affiliates with games, challenges, and prizes, to bagging a dream car, Julie uncovers the unexpected aspects of the internet marketing realm. She lays the cards on the table, revealing how occasionally, the scrappy underdogs make for better affiliates than the big names. Plus, get an insider view of a book launch funnel set-up, exploring crucial elements such as product mockups, headlines, and two-step order forms.

Switching lanes, we focus on the undeniable importance of design in internet marketing. Julie, alongside Kathy Kaehler, built a design-first approach that led to unrivaled KPIs and customer trust. They touch on subjects like the relevance of female designers when the audience is primarily women, and the inception of their FG Society program. Last but not least, they disclose eight game-changing tweaks for a successful sales page. If you're keen on mastering book writing, launching, and marketing, this episode is your treasure trove of actionable insights. So, gear up and join us for a roller coaster ride of real-world experiences and invaluable lessons.

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