SPS 218: Portable Stories, Great Case Studies, And Writing Books People Share with Joey Coleman

Such a fun episode! You may remember Joey Coleman from Episode 54. He's entertaining, engaging, and he's written one of the best books I've ever read (listen to the episode to find out which one). 

In this episode we talk about: 
-What Joey learned from his wife who’s an editor and ghostwriter (and the tough feedback she gave on his new book)
-“The Portable Story” concept from Clay Hebert that will help you write a book that people share with others
-How to tell great stories and teach better through case studies in your book
-The point of a great story / case study in your book (this was eye opening)


We also talk about: 
-The 3 types of books (according to Joey)
-The things Joey does to keep selling copies of his book long after his launch date (the secret to a perennial bestseller) 
-The most interesting piece of advice Joey got from Ryan Holiday during lunch on his launch day
-A joint book launch party?! Should you do it with another author and what Joey learned

This was another fun conversation with Joey. Don't miss this. Check out his new book Never Lose An Employee Again. 

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