SPS 214: The Pursuit Of The Wall Street Journal Bestseller List…Exactly What It Takes with Steve Chou

Steve Chou is the host of the My Wife Quit Her Job podcast and the author of The Family First Entrepreneur. 

Today he joins the podcast to show us the behind the scenes of the launch of his first book. In this interview, we talk about:
-Why Steve chose the traditional publishing route and how he negotiated a deal with Harper Collins
-Why books are harder to sell than ecommerce products, live event tickets, etc
-The 3 month pre-order process: exactly what Steve did to move books ahead of the launch
Steve’s experience selling his book on a webinar (did it work?)

We also cover:
-How to build a sense of urgency with your book and why it matters
-What Steve learned selling ecommerce products that is helping him market his book
-How to bulk sell copies of your book (and how Steve did it)
-How Steve’s preparing for book launch week & what he’s focusing on

If you want to quit your job, get into the ecommerce space, or start putting your family first...you don't want to miss this episode!

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