Discussed in this episode:


- How to create your own learning plan


- How do you decide what to learn?


- Using your interests as a guide


- Getting lost in learning rabbit hole


- Documenting your learning process & tips for building your own documentation system


- How Mitchell leveled up his copywriting by diving down a rabbit hole


- Why you should learn how to learn on your own


- Pros and cons of independent learning (and how to teach yourself anything on your own)


- Running learning experiments in the real world


- How to learn from role models (even if you don't know them)






Books Highlighted (on topic of Copywriting):


- Ogilvy on Advertising by David Ogilvy


- Scientific Advertising by Claude Hopkins


- The Boron Letters by Gary Halbert


- This Won’t Scale by Drift