Software executive Vanessa Gabriel in fast lane to success

Vanessa Gabriel is only 30 but has already launched three highly successful software companies, with the two most recent being in the cannabis industry. Gabriel sold her first cannabis business, an order-ahead platform called Greenlight Technologies, about a year after launching it, for a high nine-digit figure. Well capitalized, she launched her current company Drop Delivery in 2018. But Gabriel, a proud Filipina who’s also built a diverse company, also encountered plenty of rough patches and “No’s” on her road to success. In this episode, Gabriel shares: 

-How she identified the opportunity for both her cannabis software companies 

-How she navigated the sale of her first company 

-How she and her executive team keep operations lean at the ancillary company 

-Why a “slow and steady” growth philosophy has served her well. 

Who is Vanessa Gabriel?

Vanessa Gabriel is the founder and CEO of Drop Delivery, a delivery technology software business serving cannabis delivery companies and retailers in seven states. Gabriel founded her first company aSociete, a fashion shopping platform for millennials, out of her college dorm-room, in 2011. In 2017, she founded her first cannabis company, Greenlight Technologies, an order-ahead and digital loyalty software platform. Gabriel sold that business for a high nine-digit figure, which gave her the capital to launch Drop Delivery. And she’s still only 30.