Is IKEA Sweden National Brand?

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IKEA is a well known global brand with hundreds of stores across the world. In order to improve performance, it must assess its external and competitive environment which will reveal the key opportunities to analyse there advantages and threats. IKEA responds to both internal and external issues in a proactive and dynamic manner by using its strength and reducing its weakness. 

This helps IKEA to retain its strong identity in market. IKEA's passion combines design, low prices, economical use of resources, and responsibility for people and the environment. IKEA believes that there is no compromise between doing good business and being a good business. It aims to go beyond profitability and reputation. IKEA is intent on becoming a leading example in developing a sustainable business. 

This will create a better everyday life for its customers. IKEA has discovered a business truth -- being sustainable and responsible is not just good for customers but it is also good for business.