How Apple Builds Its Stores?

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Apple registered its store layout as a trademark in the U.S. four years ago, but the physical design of the retail space is only part of what makes the Apple Store so unique. 

During a panel conversation at the Stanford Graduate School of Business in May, Ron Johnson, former Apple senior Vice President of retail operations, spoke about the process of designing Apple's first retail store from the ground up. The first step, he said was creating a list of store characteristics that would lead to a great experience for consumers. 

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