Ep 4 - Brit Smith & Shell Lentfer: Why emotional intelligence is critical to your success as a business owner

In 2017, Shell and Brit were about to close their business. They found themselves overworked, underpaid, and totally exhausted by the fact that their hustle was taking them nowhere. After hearing about NPE through a recommendation for business resources from Precision Nutrition, they reached out to speak with our team “simply for confirmation that closing their business was the right thing to do.” When we first spoke to them we acknowledged that was one option, but there were also other opportunities available to them. And despite the fact they were very skeptical at first, they decided to jump into working with NPE to transform their business. They got clarity on their vision, learned how to read and understand financial reports and key business metrics, and immediately started taking MASSIVE action to grow.

In 2018, their client base doubled from 60 to 120 and revenue grew from $13k to $23k within just 6 months. Now in year 2 of working with NPE, their last 12 months have been even more transformative and given more opportunities for Shell and Brit to continue growing.

In the fitness industry, self-discipline and self-motivation are celebrated and relying on others’ help sounds contradictory. Shelley and Brit, however, believe that what led them to where they are now is self awareness and courage to ask for help because ‘good coaches need coaches.’ 

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