Ep. 17 – How Tim Frey Ignored His Critics, Changed His Model, Raised His Rates, and Had His Best Month Ever – During COVID-19
Secrets To Their Fitness Business Success
English - October 08, 2020 00:57 - 42 minutes - 79.3 MB - ★★★★★ - 37 ratingsEntrepreneurship Business Marketing entreprenuership marketing fitness business coaching education fitness marketing fitness sales fitness business fitness studio personal trainer Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Tim Frey, the owner of Helix Gym, Perth, Australia, had signed up with NPE and nearly doubled his business in the first 3 months of 2020, to $12k a week ($48k/month). The success felt amazing and he was ready to keep growing.
Then COVID-19 hit and the government declared restrictions, throwing the fitness industry as a whole and his gym in particular into chaos. His business model had included a powerful experience of group training classes of 40 people or so, with lots of music and energy. With the new distancing requirements, he was only allowed 9 people in the gym at a time.
Listen now to hear how Tim:
Transitioned his business model away from group training and into semi-private training involving 9 people at most. Changed his pricing so that fewer people would pay more money and increase profitability. Increased client value so that clients would be willing to pay the premium rates.Got help with sales from his staff, because he could not manage all of these things and sell at the same timeAnd much much more.Finally, when Tim came up with an action plan, he had to overcome the objections of … well, almost everyone else except his head coach.
He took a leap of faith and went for it. He changed his business model to semi-private with 9 people in the gym at a time; he raised his rates 30%; he trained his staff on the sales process; and he increased value to clients.
Result: After a couple of months, things began to rapidly improve. Tim’s business had its best month ever, and Tim didn’t do any of the selling.
In this episode, you’ll learn:
How Tim overcame his fear and focused on the sales and the numbers during COVID-19How he transitioned from group training to semi-private trainingHow he created more value for his clients (which became a vital turning point for the business)How he trained his staff members on the sales process and hit his best month ever in salesThe importance of practicing faith no matter what your peers say How he raised his rates and communicated with his clients and staffWhy his leadership development as a fitness business owner had such an impact on his businessWhy it mattered so much to have a coach who has achieved success and knows how to overcome similar challenges And much more…Hosted on Acast. See acast.com/privacy for more information.