Ep 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who Click
Secrets To Scaling Your Ecommerce Brand
English - May 07, 2024 12:00 - 28 minutes - 19.5 MB - ★★★★★ - 111 ratingsMarketing Business Entrepreneurship secrets to scaling digital marketing marketing ecommerce ecom scaling dtc d2c e-commerce shopify Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.
In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches.
Listen and learn in this episode!
Key takeaways from this episode:
Recommended Tools/App:
Airtable: https://www.airtable.com/
Notion: https://www.notion.so/
Slack: https://slack.com/
Recommended Audiobooks:
Real Dictators: https://www.noiser.com/realdictators
The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z
Today’s Guest:
Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart