Secrets To Scaling Your Ecommerce Brand
597 episodes - English - Latest episode: 10 days ago - ★★★★★ - 111 ratingsTL;DR: Secrets to Scaling Your E-commerce Brand Podcast
Hosted by Brand + Agency Owner Jordan West, delve into the essentials of e-commerce growth, including:
Paid Advertising: Master the art of paid ads across platforms.Creative Strategy: Unlock innovative approaches to marketing.TikTok Shop & Ads: Explore the potential of TikTok for e-commerce.Facebook Ads: Leverage Facebook's vast network for your brand.Influencer Outreach: Harness the power of influencer marketing.Real Successes & Failures: Learn from real-life experiences and case studies.Industry Leader Insights: Gain wisdom from top figures in the e-commerce world.Join us for invaluable advice and strategies to elevate your e-commerce store.
Welcome to "Secrets to Scaling Your E-commerce Brand," the podcast where we dive deep into the mechanics and strategies of growing your online store. I'm your host, Jordan West, a seasoned entrepreneur who has navigated the highs and lows of owning six e-commerce brands and leading a DTC marketing agency.
In this podcast, we're not just scratching the surface. We're dissecting the very core of what it takes to amplify your e-commerce store's revenue. From mastering paid ads and unravelling the mysteries of creative strategy to leveraging TikTok Shop and TikTok ads, Facebook ads, and beyond. I'll share the tactics that have propelled my businesses forward and the lessons learned from the pitfalls I've encountered along the way.
But that's not all. "Secrets to Scaling Your E-commerce Brand" is also about the voices of industry leaders who've made significant impacts in the e-commerce world. Join us as we talk to these pioneers, extracting valuable insights and actionable advice that you can apply directly to your business.
Whether you're a budding entrepreneur eager to make your mark or an established brand looking to break through to the next level, this podcast is your go-to resource for strategies that work. Join me, Jordan West, as we unlock the secrets to scaling your e-commerce brand, transforming challenges into opportunities, and visions into realities.
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Episodes
Ep 546: SAAS Head To Head - CreatorCommerce vs LoudCrowd with Kenyon Brown, Gary Garofalo
April 17, 2024 12:00 - 33 minutes - 22.7 MBImpact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships. In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. Listen and learn in this episode! Key takeaways from t...
Ep 545: Why You Should Never Go To Another In-Person Event (Before You Listen To This Episode) with Chris George, Subsummit
April 15, 2024 12:00 - 28 minutes - 19.3 MBStrategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections...
Ep 544: TikTok Shop - How To Get Sales On Day 1 with Jordan West
April 13, 2024 12:00 - 9 minutes - 6.7 MBConcentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability. In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts. Listen and le...
Ep 543: How To Track The Website KPIs That Matter In 2024 with JJ Reynolds, Vision Labs
April 08, 2024 12:00 - 29 minutes - 20.1 MBTurning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution. In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, ...
Ep 542: Does Brand Marketing Even Matter In 2024? With Stephen Racano, Geologie
April 05, 2024 11:00 - 33 minutes - 22.7 MBOptimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights. In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Sh...
Ep 541: YouTube Channel Growth for Ecomm - Zero To 10K Subscribers In 3 Months with Mina Elias, Trivium
April 03, 2024 12:00 - 29 minutes - 20.6 MBExplore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop. In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator cu...
Ep 540: Tiktok Shop. This Changes Everything with Jordan West
March 28, 2024 14:00 - 26 minutes - 18.5 MBExplore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence. In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, ...
Ep 539: What Actually Matters In Your Agency Relationship with Jordan West
March 25, 2024 12:00 - 12 minutes - 8.58 MBWhen selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships. In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency wor...
Ep 538: Leverage Giveaways - The New Way with Jordan West
March 22, 2024 13:00 - 10 minutes - 7.33 MBInsights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact. In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan t...
Ep 537: Why Agencies Suck Part 2 - How To Work With Your Agency with Jordan West
March 19, 2024 12:00 - 15 minutes - 10.9 MBGet insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes. In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fosterin...
Ep 536: Why Every Product Should Have A Guarantee or A Warrantee with Mike Kaufman, ProTuff Products
March 13, 2024 12:00 - 30 minutes - 21.3 MBExplore strategies for implementing warranties, the value of back-end products, and the importance of good customer service. In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of A...
Ep 535: Success Strategies Of A Serial E-Commerce Entrepreneur with Alex Back, Couch.com
March 11, 2024 12:00 - 31 minutes - 21.7 MBExplore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies. In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences. Listen and learn in this episode! Key takeaways ...
Ep 534: Finding The Best Business Partner - Hint - It’s Not Who You Think with Kelley Thornton, Tiege Hanley
March 06, 2024 13:00 - 41 minutes - 28.2 MBActive engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success. In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 cust...
Ep 533: The Silent Killer Of E-Commerce Brands with Pauline Shiu, Finale Inventory
March 04, 2024 13:00 - 27 minutes - 19 MBThe challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce. In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managing inventory across multiple channels without a centralized source of real-time data, and the importance of warehouse mapping and pick-pack proce...
Ep 532: How to Find a Blue Ocean in the Red Ocean of Beauty with Julie Floyd, StyldLife
February 29, 2024 13:00 - 24 minutes - 16.8 MBThe challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent. In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appoi...
Ep 531: Jordan's Strange Test - It Might Just Work...
February 27, 2024 13:00 - 10 minutes - 7.53 MBTesting new strategies, even if they don't yield immediate success, provides valuable insights for future growth. In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay ...
Ep 530: Tiktok Shop Basics with Jordan West
February 23, 2024 13:00 - 12 minutes - 8.35 MBThe time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer ...
Ep 529: Lessons Learned From Helping Build One Of The Biggest Cup Companies in North America with Morgan Logsdon, Sixth House Marketing
February 21, 2024 13:00 - 31 minutes - 21.7 MBChallenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition. In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling app...
Ep 528: Scaling Tiktok Influencers As A Millennial Brand - A CEO Chat with Lance Patterson, Juice Beauty
February 19, 2024 13:00 - 28 minutes - 19.7 MBThe impact of Tiktok shops for brand awareness and community building, not just for sales. The discussion also touched on the potential influence of Tiktok shops on content creation and influencer marketing. In this episode, Jordan West and Lance Patterson, CEO of Juice Beauty, a brand making waves in the beauty industry shared insights and expertise on the transition to authenticity on Tiktok, differentiation in the beauty market, and the challenges and opportunities in the world of ecomm...
Ep 527: Creating Mr. Beast Like Hype For Your E-Commerce Brand with Eric Autry and Craig Martens, Shared Sweeps
February 15, 2024 13:00 - 35 minutes - 24.1 MBBy focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction. In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences, discussing the strategic benefits for brands and the significant reactions they've received. From success stories and innovative approaches to ...
Ep 526: Scaling Your Ecommerce Brand with Licensing Deals - It’s Not What You Think with Nathan Vazquez, Pipsticks
February 13, 2024 13:00 - 36 minutes - 25.3 MBChallenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business. In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them. List...
Ep 525: How DTC Brands Are Adding 1-3 Million Of Revenue A Year (PS It’s Not Where You Think) with Stef Van Boekel, Operator One
February 08, 2024 13:00 - 29 minutes - 20.1 MBWhether you're eyeing the UK, Germany, France, or other European markets, the strategic advice shared here is invaluable. In this episode, Jordan West and Stef Van Boekel, discuss the ins and outs of entering the European market. The conversation covers everything from the complexities of selling on Amazon in Europe to the potential pitfalls and secrets to successfully scaling in the European market. Listen and learn in this episode! Key takeaways from this episode: Companies aiming to...
Ep 524: Software Battle 1 - Klaviyo VS Sendlane - Let The Best ESP Win with Jordan West
February 05, 2024 13:00 - 22 minutes - 15.7 MBWhether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's insights will provide you with valuable information to help make the best choice for your business. In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and valuable comparison of the two platforms. As a special treat, he also provides a glimpse into the world of software, discussing the importance o...
Ep 523: Shopify's Winter Update 2024 with Jordan West
February 01, 2024 13:00 - 10 minutes - 7.17 MBShopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify. In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchants. From enhanced product merchandising to AI-powered semantic search, Jordan explores how these updates will revolu...
Ep 522: What Does Fulfillment Need To Be For A Modern E-commerce Brand? With Jared Ward, Luminous
January 30, 2024 13:00 - 31 minutes - 21.9 MBThe risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience. In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the challenges of forecasting and purchasing decisions for e-commerce companies, emphasizing Luminous expertise in mu...
Ep 521: What Matters For Creative Performance in 2024 with Reza Khadjavi, Motion
January 25, 2024 13:00 - 36 minutes - 25.1 MBThe importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand. In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivotal role of Motion in driving high-quality, high-volume creative output. With insights on industry trends, the impact of iOS updates, and the cha...
Ep 520: Why Prepaid Should Be On Your 2024 Roadmap with Shanda Hurst and Nikita Richard, Ordergroove
January 23, 2024 13:00 - 25 minutes - 17.5 MBWhether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle. In this episode, Jordan West, Shanda Hurst and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize the way business owners think about cash conversion cycles and customer retention. The conversation dives deep into the nuances of prepaid subs...
Ep 519: The Trick To Being First Purchase Profitable With Priti Kapoor, Jenny Bird
January 11, 2024 13:00 - 24 minutes - 17.2 MBThe pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners. In this episode, Jordan West and Priti Kapoor, share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability and intuit...
Ep 518: Is M and A Dead For Ecommerce Brands? With Ben Leonard, Quit Stalling and Build Your Brand
January 09, 2024 13:00 - 28 minutes - 19.3 MBLet's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. In this episode, Jordan West and Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing...
Ep 517: E-commerce For Good with Adriaan Zimmerman, Ned
January 02, 2024 13:00 - 28 minutes - 19.8 MBThe transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others. In this episode, Jordan West and Adriaan Zimmerman, a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and the personal and professional challenges he has faced, leading to a deeper understanding of life and business. Together, Jordan and Adriaan delve i...
Ep 516: How To Acquire New Customers When You Can’t Advertise, Sarah Todd
December 29, 2023 13:00 - 32 minutes - 22.6 MBFrom navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business. In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening ...
Ep 515: How To Launch A Premium Ecommerce Product with Taylor Sanford, Premier Spike
December 26, 2023 13:00 - 30 minutes - 21 MBDiscover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand. In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufacturing, distribution, and marketing. Listen and learn in this episode! Key takeaways from this episode: Embrace passion and vision for produc...
Ep 514: The 2024 Influencer Playbook For DTC Brands
December 22, 2023 13:00 - 11 minutes - 7.62 MBInfluencer seeding is a powerful strategy to get your product into the hands of potentially influential people. By sending products without expecting anything in return, you can leverage the law of reciprocity for incredible results. In this episode, Jordan West unveiled the first part of his 2024 D2C new customer acquisition strategy, and it's a game-changer. He dives into the power of influencer seeding and how it can significantly impact your brand's visibility and customer base. He s...
Ep 513: The 2024 Subscription Playbook For DTC Brands with Chris George, SubSummit
December 20, 2023 13:00 - 32 minutes - 22.2 MBDiscover the true purpose of attending conferences and events, and learn how to extract actionable strategies instead of enduring endless sales pitches. In this episode, Jordan West and Chris George, CEO of SubSummit, discuss the ins and outs of growing a successful ecommerce brand. They dive into the importance of creating value for customers, the impact of subscriptions on business models, and the necessity of consistent effort in building sustainable success. Listen and learn in this ...
Ep 512: How To Make 99% Margins On Your Shopify Store with Steven Sisskind, The Hero Company
December 18, 2023 13:00 - 28 minutes - 19.3 MBFrom unearthing the challenges of working with agencies to dissecting the pivotal role of data in marketing decisions, they shine a light on the critical components that underpin successful e-commerce expansion. In this episode, Jordan West and Steven Sisskind, CEO of RealDose Nutrition, dive deep into the world of digital marketing and direct-to-consumer businesses, focusing on data-driven decision-making and implementing the EOS system. They take a closer look at funnel marketing for sup...
Ep 511: How To Launch A New Product With No Facebook Ads With Nikita Vakhrushev, Aspekt Agency
December 15, 2023 13:00 - 27 minutes - 18.6 MBDiscover real-life strategies for segmentation, creating scarcity, and generating FOMO to drive conversions. In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt, dive into the intricacies of product launches, emphasizing the power of personalization in communication and the impact of strategy and tactics in achieving e-commerce success. Listen and learn in this episode! Key takeaways from this episode The value of not stopping client acquisition, especially for agencies,...
Ep 510: Don’t Hire A 3PL Until You Ask These Questions with Izzy Rosenzweig, Portless
December 13, 2023 13:00 - 34 minutes - 23.6 MBThe importance of choosing the right 3PL, the impact of staff turnover on business accuracy and consumer satisfaction, and the evolution and restructuring of companies to avoid bloating and middle managers. Jordan West and Izzy Rosensweig share insights on the challenges and opportunities in the e-commerce and fulfillment industry. From the impact of shipping regulations and logistics on cross-border commerce to the importance of efficient 3PL partnerships, they dive into key strategies for...
Ep 509: 2024 Crystal Ball With One Of DTCs Biggest Brands CMO
December 11, 2023 13:00 - 34 minutes - 23.5 MBWith increased customer acquisition costs (CACs) and the potential impact of inflationary pressures, reassessing marketing spend and embracing a full-funnel marketing approach is essential for brands to thrive. In this episode, Jordan West and Brent Cooke, former CMO at MVMT, tackles about the evolution of direct-to-consumer (DTC) brands and the challenges they face. They discuss the catalyst for brand bankruptcies and the importance of full-funnel marketing. They share insights on repositi...
Ep 508: Predatory Lenders - Who To Use And Not To with Wayne Richard, Bean Ninjas
December 06, 2023 13:00 - 32 minutes - 22.1 MBIt's crucial to recognize when you need the right expertise and equipment to achieve amazing outcomes. In this episode, Jordan West and Wayne Richard, COO of Bean Ninjas, shared their insights into the world of entrepreneurship and finance. They discussed everything from managing cash flow effectively to the tactical aspects of long-term investments. Listen and learn in this episode! Key takeaways from this episode: Importance of solving a problem that concerns customers and understandi...
Ep 507: Hot Takes On DTC Twitter Ep 1 - Do CPCs Even Matter?
December 04, 2023 13:00 - 9 minutes - 6.85 MBRelying solely on optimized traffic to be a good marketer isn't the way forward. Marketers need to be vigilant and skilled in analyzing ad performance beyond just platform optimization. In this episode, Jordan West shared why he believes that cost per click is a crucial metric for ad performance, and why relying solely on optimized traffic doesn't cut it. It's a heated debate worth listening to, with strong opinions flying around. With real-world examples and hard-hitting truths, Jordan lea...
Ep 506: How One Brand Tripled Traffic With This Little User Platform with Steve Wasik, Vktry Gear
December 01, 2023 13:00 - 35 minutes - 24.5 MBIt’s important to fine-tune a product by collecting post-purchase data and reading every testimonial, including one-star reviews. In this episode, Jordan West and Steve Wasik, CEO of Vktry Gear, discuss the company's impact, customer experience strategies, and the challenges of scaling business. They also delve into topics such as social media marketing, customer satisfaction, and the importance of understanding your audience. Listen and learn in this episode! Key takeaways from this ep...
Ep 505: 15 Ecommerce Trends For 2024 That No One Is Talking About
November 29, 2023 13:00 - 20 minutes - 13.9 MBA rising trend, but is it worth it? Trends that are set to dominate the e-commerce landscape in 2024. From voice-enabled search to the rise of dark social, and the growing importance of environmental consciousness, we covered it all. In this episode, Jordan West shares his insights, opinions, and predictions related to voice-enabled search, headless websites, augmented reality, loyalty programs, branding, social media sales platforms, machine learning, connected TV, and consumer consciousn...
Ep 504: Q5 - The Most Wonderful Time In DTC? with Lauren Petrullo, Mongoose Media
November 28, 2023 13:00 - 37 minutes - 25.8 MBQ5 is a crucial time for marketers to capitalize on the Facebook ad auction. It's the perfect moment to promote last-minute shopping to capture procrastinators and justify purchases. In this episode, Jordan West and Lauren Petrullo, Founder of Mongoose Media, dug deep into data optimization, CPMs, and CPAs, and even explored the fascinating world of TikTok Shops. Listen and learn in this episode! Key takeaways from this episode: Giving back to the world and supporting causes through pl...
Ep 503: Tiktok Shops - Don't Miss Out On This Once In A Lifetime Opportunity! With Jake Bjorseth, Trndsttrs
November 24, 2023 13:00 - 35 minutes - 24.4 MBTraditional influencer marketing might not yield the desired results anymore. Start focusing on creating viral content rather than just growing your follower count to capture the attention of potential customers. In this episode, Jordan West and Jake Bjorseth, Founder of Trndsttrs, an expert when it comes to leveraging the power of TikTok, and he's here to share his insights on how to set up TikTok shops and tap into the potential gold rush of creators on the platform. Listen and learn in...
Ep 502: Surviving 2024 - The Hiring Moves You Must Make with Joel MacPherson, TrueOps
November 21, 2023 13:00 - 31 minutes - 21.6 MBExplore the crucial art of recruiting top talent so that you can build an unstoppable team. It's all about finding the perfect fit for specific tasks and the value they bring. In this episode, Jordan West and Joel MacPherson, Co-Founder of True Ops share the challenges of hiring and scaling teams, emphasizing the need for talent density and a proper qualifying process. They also shared valuable insights on hiring locally or internationally, especially in Argentina and the Philippines. Lis...
Ep 501: Performance Influencers - This Is The Way with Noah Tucker, Social Snowball
November 17, 2023 13:00 - 37 minutes - 25.6 MBDiscover how to leverage your existing customer base by transforming them into valuable affiliates. In this episode, Jordan West and Noah Tucker, CEO of Social Snowball, dive into a game-changing affiliate marketing strategy that can revolutionize your customer acquisition efforts. They share real-life success stories and discuss how even creators with smaller followings can make a significant impact when their content is high quality. Listen and learn in this episode! Key takeaways fro...
Ep 500: Send Them What? The Marketing Channel That No One Is Using with Mandy Herrmann
November 15, 2023 13:00 - 35 minutes - 24.7 MBPartner integrations and the need to explore marketing channels well beyond social media and Google will be explored. It’s all about reaching potential customers wherever they may be. In this episode, Jordan West and Mandy Herrmann, a seasoned CMO, discuss the emotional power of physical books and the impact on brand loyalty. They discussed QR codes, direct mail, and collaboration with other brands in the ever-evolving world of e-commerce marketing. Key takeaways from this episode: Home ...
Ep 499: Jordan West Gets Coached By Jordan Salvit And Things Get Uncomfortable, Salvit Advisors
November 10, 2023 13:00 - 22 minutes - 15.8 MBImagine hearing the insights of a brutally honest analysis of an e-commerce business that has endured the trials of the past year and still managed to grow—sound like something you'd want to dive into? In this episode, Jordan West and Jordan Salvit, Salvit Advisors engages in a revealing conversation. They delve deep into the numbers of Little and Lively, uncovering some hard truths and incredible insights that have propelled the business forward, even amid challenging times. They peels bac...
Ep 498: BFCM Part 3 - Email + SMS Strategies To Add 30% Cash!
November 08, 2023 13:00 - 10 minutes - 7.56 MBCreate some buzz with warm-up emails and effectively leverage SMS marketing that teases your BFCM offers without cannibalizing current sales. Think early bird specials and thank-you messages to loyal customers – building anticipation and showing appreciation goes a long way! In this episode, Jordan West covered essential strategies to prepare for Black Friday and Cyber Monday 2023. He talked about optimizing your site for email capture, launching email campaigns early, personalizing your e...
Ep 497: BFCM Part 2 - How To Deal With Your Loyal Customers
November 06, 2023 13:00 - 12 minutes - 8.78 MBYour loyal customers are your advocates and can be a powerful marketing force for your brand. By showing appreciation, you not only strengthen your relationship with them but also boost your bottom line. In this episode, Jordan West dives deeper into BFCM discussion to help you make the most out of this year's holiday season. He also shared that having a clear plan helps everyone stay on track and make informed decisions. Staying agile and adaptable based on customer response and market dyn...