Ep 550: Don't Pay 50K For That Website (Before You Listen To This!) with Ben Sharf, Platter
Secrets To Scaling Your Ecommerce Brand
English - April 26, 2024 12:00 - 32 minutes - 22.3 MB - ★★★★★ - 111 ratingsMarketing Business Entrepreneurship secrets to scaling digital marketing marketing ecommerce ecom scaling dtc d2c e-commerce shopify Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.
In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.
Listen and learn in this episode!
Key takeaways from this episode:
Recommended Tools/App:
Platter: https://www.platter.co/
Today’s Guest:
Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency.
Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow
In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.
Learn more here: Tapcart