Ep 389: The One Hire You Should Have With Riley Stricklin, Lume Cube

Secrets To Scaling Your Ecommerce Brand

English - October 20, 2022 12:00 - 34 minutes - 23.4 MB - ★★★★★ - 111 ratings
Marketing Business Entrepreneurship secrets to scaling digital marketing marketing ecommerce ecom scaling dtc d2c e-commerce shopify Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep 388: Why Everything You Know About Influencer Marketing Is Wrong With Cody Wittick, Kynship

Next Episode: Ep 390: The Fundamentals that Brands are Not Using With Tim Keen, Loop Club

Having a person who is the right fit for your company will save you a lot of resources. The right people will continuously develop their skills and improve their performance as they work for your brand, and they are the key to your company’s growth.

In this episode, Jordan interviews the CEO of Lume Cube, Riley Stricklin. They talk about his creative team and the importance of hiring the right people to build your business.

Listen and learn in this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Understand your numbers. Know what cash flow means and how you can fund the business.Seek mentors and peer groups of other people in the space and use that collective learning.No matter how good your product is, if you don't have the right people to help you build your company, you are not going anywhere.You don't always need to shoot for new content. You can create unique variations from your old ones and test them out.You don't know what the algorithm will like or not like, so throw in as much content as possible.Having the right team or not having the right team can be the difference between make or break.

Recommended Tool:

Peel Analytics

https://www.apps.shopify.com/peel-insights

Recommended Podcast:

How I Built This with Guy Raz

https://podcasts.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297

https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEz

Today’s Guest:

Riley Stricklin is a co-founder and the CEO of Lume Cube.

Lume Cube is a personal lighting brand for photo and video devices such as phones, cameras, and GoPro.

Connect and learn more about Riley and Lume Cube here:
Website: https://www.lumecube.com
LinkedIn: https://www.linkedin.com/in/rileystricklin

This month’s sponsor is OneLab Group, an Oracle NetSuite Partner who specializes in DTC companies. They simplify the complex when it comes to building a scalable digital operations platform. Visit www.onelabgroup.com to connect with them now.

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart