Ep 355: Tips for Success for Google’s Performance Max With Jordan West

Secrets To Scaling Your Ecommerce Brand

English - July 19, 2022 12:00 - 12 minutes - 8.84 MB - ★★★★★ - 111 ratings
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Previous Episode: Ep 354: All Things Google Performance Max With Kasim Aslam, Sol 8

Next Episode: Ep 356: Rebranding and Raising Funds With Rob Fraser, Outway

A lot of eCommerce brands are now seeing great results in Google’s Performance Max but still do not exactly know how to scale it. If you don’t have everything set up properly, you’ll miss the opportunity to win early with the most powerful tool digital marketers have access to in 2022.

In this episode, Jordan gives out some important tips for succeeding in using Google’s Performance Max.

Listen up and enjoy this episode!

KEY TAKEAWAYS FROM THIS EPISODE

Compare your new customer acquisition cost on other platforms versus your new customer acquisition cost at Performance Max.Make sure that you still have your branded campaigns set up.You need to make sure that you have accurate full-funnel conversion tracking.Make sure that you’re able to feed your purchase data to Google.Only have one campaign for warm and cold.Do not set a target on return on ad spend. Let the machine do what the machine wants to do.Make sure that you have all the creatives and make sure that they line up with the avatar that you are trying to go after.

Connect with Jordan here:
LinkedIn: https://www.linkedin.com/in/jordan-west-marketer/

This month's sponsor is Rep AI. Rep is the world’s first-ever AI-powered sales associate for e-commerce websites. It’s a sales-focused chatbot that uses AI to automatically identify and approach disengaged customers with a contextual and personalized conversation to upgrade customer experiences and increase sales. Just like in brick-and-mortar, it recommends products, answers product-related questions, and even upsells. So hit https://hellorep.ai/upgrowth and get a 2-week free trial + 50% off for your first 12 months.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

upgrowthcommerce.com/grow

Join our community and connect with other ecommerce brand owners and marketers!
https://www.facebook.com/groups/secretstoscalingpodcast

In this episode's sponsor is Tapcart - Integrates seamlessly with Shopify, making it easy for store owners to manage their mobile apps alongside their online stores. It aims to leverage the growing trend of mobile shopping by providing a dedicated app experience that can lead to higher customer retention and increased sales.

Learn more here: Tapcart