E-Commerce Secrets To Scale artwork

124 - Understanding Attribution Models With Rachel Kwon

E-Commerce Secrets To Scale

English - April 18, 2023 20:00 - 31 minutes - 21.7 MB - ★★★★★ - 10 ratings
Entrepreneurship Business Marketing marketing entrepreneurship business advertising growth hacking business secrets marketing secrets success stories Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 123 - How To Grow Your E-Commerce Brand Using YouTube with Johnathan Price
Next Episode: 125 - How To Build Customer Loyalty With Gated Product Launches With Jordan West

This week on the show, Rachel Kwon from InstaBoost Media joins me to talk about attribution. If you’ve been involved in marketing for the last couple of years, then you know that trying to attribute sales to each marketing channel has been really messy. Even though it will never be perfect, Rachel shares some solid insights on how to look at different attribution models to determine what your customer journey looks like.