E-Commerce Secrets To Scale
164 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 10 ratingsE-Commerce Secrets To Scale is a marketing and entrepreneurship podcast that revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling secrets that will impact your online store.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
161 - Getting Into Retail with Mike Alexander
March 05, 2024 21:00 - 42 minutes - 29.6 MBOn today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned! Connect with Mike: LinkedIn
160 - Managing Your Cash Flow with Matt Putra
February 27, 2024 21:00 - 29 minutes - 20.2 MBOn today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability. Connect with Matt: EightX LinkedIn
159 - TikTok Ad Mastery with Nikki Lindgren
February 20, 2024 21:00 - 26 minutes - 18.4 MBOn today’s episode, Nikki Lindgren from Pennock joins me. Pennock is a paid media agency that Nikki runs, and she’s here to talk about TikTok ads. TikTok is a huge platform, and advertising on it has become increasingly important for brands. Nikki is super knowledgable when it comes to TikTok ads, so I think you'll find a lot of value from our conversation. Connect with Nikki: Pennock.co LinkedIn
158 - Navigating Affiliate Marketing with Alex Back
February 13, 2024 21:00 - 30 minutes - 20.7 MBOn today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand. Connect with Alex: Couch.com [email protected]
157 - The Impact of User-Generated Content (UGC) with Ian Sells
February 06, 2024 21:00 - 28 minutes - 19.8 MBOn today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day. Connect with Ian: Join Brands LinkedIn
156 - Which KPI's You Should Be Tracking with Bryan Holladay
January 30, 2024 21:00 - 37 minutes - 25.9 MBOn today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more.
155 - Creator-Led E-Commerce Experiences with Gary Garofalo
January 23, 2024 21:00 - 31 minutes - 21.6 MBOn today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no other. I really enjoyed my conversation with Gary, and he gives a lot of great advice in this episode. Connect with Gary: Loud Crowd LinkedIn
154 - Protecting Your E-Commerce Brand with Steven Weigler
January 16, 2024 21:00 - 32 minutes - 22.1 MBI know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out there that rips off your products, and how you can be proactive in preventing it from happening in the first place. Connect with Steven: [email protected] https://emergecounsel.com LinkedIn
153 - Using AI For Content Writing & SEO With Brenton Thomas
January 09, 2024 21:00 - 24 minutes - 16.6 MBBrenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a track record of $20M+ revenue generation.
152 – Conversion Rate Optimization With Megan Lazaro
December 12, 2023 21:00 - 39 minutes - 27.4 MBOn todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store. Connect with Megan: - SplitBase - LinkedIn Tools: - https://cxl.com/ab-test-calculator/ - https://www.hotjar.com/ - https://clarity.microsoft.com/ - https://mousefl...
151 – E-Commerce Brand Strategy With Sam Brand
December 05, 2023 21:00 - 40 minutes - 28 MBThis week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers. Connect with Sam: SixLAVA [email protected]
150 - Birthday Gifting Consumer Insights With Brandon Kleinman
November 28, 2023 21:00 - 53 minutes - 36.7 MBThis week on the show, Brandon Kleinman Founder and CEO of Birthday App joins me to talk about a recent study that he did on consumer gifting behavior for birthdays. I never realized that someone could be an absolute expert on birthdays but Brandon is definitely that guy. I found the insights extremely interesting and I think you will too. This is a really awesome episode and it should help you guys think about how you can incorporate gifting into your marketing. Connect with Brandon: - Bir...
149 – Membership Subscription Best Practices With Matthew Holman
November 21, 2023 21:00 - 31 minutes - 21.5 MBMatthew Holman, a good friend of mine, joins me on this week’s episode to talk about membership subscriptions. Matt is the head of growth at QPilot and he also runs Commerce Catalyst, where he puts on a lot of awesome events here in Utah where I live. Anyone that knows Matt knows that he’s the king of networking but he’s also an expert on subscriptions and e-commerce. In our interview, we chat about some cool strategies that you can use to offer your customers a membership subscription that ...
148 – Scaling With Affiliate Marketing With Noah Tucker
November 14, 2023 21:00 - 29 minutes - 20.3 MBThis week on the show, Noah Tucker, founder of Social Snowball, joins me to talk about affiliate marketing. For DTC brands, affiliate marketing is absolutely something you should be engaging in because in some cases, it can be a lot cheaper to acquire new customers compared to paid ads. If you’re struggling with high acquisition costs, affiliate marketing might be something that you need to master in order to scale. Connect with Noah: - https://socialsnowball.io/ - Noah's Twitter
147 – Mastering Google Performance Max Advertising With Scott Ostermiller
November 07, 2023 21:00 - 37 minutes - 25.5 MBThis week on the show, Scott Ostermiller joins me to share his deep knowledge of Google Performance Max advertising with us. Scott was actually one of the very first people to test Performance Max, giving him arguably the most experience in this campaign type than anyone else out there. Whether you love Pmax or hate Pmax, it’s hear to stay and brands need to be embracing it or at least testing it out because you can get great results if you do it right. Connect with Scott: - LinkedIn
146 – The Power Of Storytelling With Dean Horsfield
October 31, 2023 20:00 - 35 minutes - 24.2 MBThis week on the show, Dean Horsfield from 57th Street AI Marketing joins me to chat about storytelling and how brands can tell a story with their marketing in order to deliver a clear message. If you want to break through the noise out there and maximize the effectiveness of your marketing, you need to tell a story. Check out the episode to learn more about how to do that. Connect with Dean: - 57th Street AI Marketing - LinkedIn - Building a StoryBrand
145 - Using Kickstarter For Product Launches With Casey Hill
October 24, 2023 20:00 - 34 minutes - 23.8 MBThis week on the show, Casey Hill from ActiveCampaign joins me to chat about Kickstarter and how it can be such a great way to launch new products. Using Kickstarter, you can crowdsource funds for your product without having to borrow money or find an investor. There is a ton that goes into launching a successful Kickstarter campaign so check out this week’s episode to learn everything you need to know about Kickstarter. Connect with Casey: - ActiveCampaign
144 – How To Build A Brand To Sell With Ben Leonard
October 17, 2023 20:00 - 41 minutes - 28.3 MBThis week on the show, Ben Leonard from Ecom Brokers joins me to talk about everything that goes into building a brand with the intent for a top dollar acquisition. Ben has a ton of experience building and selling brands so if you ever hope to build a brand or even sell your existing brand, this is the episode for you! Connect with Ben: Ecom Brokers - https://www.ecombrokers.co.uk My site - https://www.benleonard.pro Here is the book link we made for you: http://www.quitstallingbook.com...
143 - Building A Brand Using Paid Social With Nigel Thomas
October 10, 2023 20:00 - 43 minutes - 30 MBThis week on the show, Nigel Thomas, CEO of Alpha Inbound, joins me to talk about building a brand using paid social advertising. Nigel and I had a wonderful discussion about social advertising and he even went the full mile to explain exactly what to test with your ads and how to find success with your ad accounts on platforms like Meta and TikTok. This episode is packed full of solid, actionable advice that you can use to grow your brand so check it out! Connect with Nigel: https://ww...
142 - The Power Of Handwritten Thank You Notes With Rick Elmore
October 03, 2023 20:00 - 36 minutes - 25.1 MBThis week on the show, Rick Elmore, CEO of Simply Noted joins me to talk about how impactful handwritten thank you notes are when it comes to making your customers feel valued. Rick is taking thank you notes to the next level with his company and it’s going to absolutely blow your mind so check out the episode!
141 - Black Friday Sale Preparation With Moustafa Moursy
September 26, 2023 20:00 - 43 minutes - 29.6 MBThis week on the show, Moustafa Moursy, President of Push Analytics, joins me to talk about Black Friday sale preparation and what your brand should be doing right now to get the most out of your Black Friday promotions. With Black Friday only 2 months away, the time to start preparing is right now so hopefully our conversation helps you out!
140 - Mastering The Unboxing Experience With Mark & John Cronin
August 15, 2023 20:00 - 39 minutes - 27.2 MBThis week on the show, Mark and John Cronin, founders of John’s Crazy Socks join me to talk about unboxing experience and why it’s so important for brands to get this right. Mark and John have been on the show before, but I knew I needed to have them back on the show for this topic because what they are doing is truly innovative and so many brands can learn a lot from them.
139 - How To Increase Cart Abandonment Sales With Adam Robinson
August 08, 2023 20:00 - 40 minutes - 27.9 MBThis week on the show, Adam Robinson, CEO of Retention.com joins me to talk about increasing cart abandonment sales. If you’re looking to bring back users that are abandoning your cart and get them to convert, then this is the episode for you!
138 - Using Quizzes For Product Recommendations With Lamees Butt
August 01, 2023 20:00 - 34 minutes - 23.4 MBThis week on the show, Lamees Butt from Zoovu joins me to talk about using quizzes on your website to provide product recommendations to your customers. Today, e-commerce thrives on personalization and whether you’re recommending products on your website or though email, it’s important to have a vehicle in place to collect very important first-party data that will allow you to provide a personalized shopping experience for your customers.
137 - How To Increase Average Order Value With Eric Melchor
July 25, 2023 20:00 - 38 minutes - 26.7 MBThis week on the show, Eric Melchor from OptiMonk joins me to talk about some strategies that you can take to increase the average order value of your store. Boosting AOV is one of the best ways to increase store revenue and profit in a time where customer acquisition costs are through the roof.
136 - How To Optimize Your CLV:CAC Ratio With Tobias Konitzer
July 18, 2023 20:00 - 41 minutes - 28.7 MBThis week on the show, Tobi, CEO of Ocurate joins me to talk about a very important metric: your CLV:CAC ratio. For e-commerce brands, this metric should be your north star when it comes to acquiring new customers that are going to be profitable for your brand over time. These days, being profitable on the first order is getting harder and harder so you really need to understand this concept. I loved my conversation with Tobi and I know you will too.
135 - In-House vs Outsourced Manufacturing With Zach Frantz
July 11, 2023 20:00 - 30 minutes - 21.2 MBThis week on the show, Zach Frantz, founder of Wildland Coffee, joins me to talk about the advantages of in-house manufacturing compared to outsourced manufacturing to help you figure out what might be right for your brand. Wildland Coffee recently took all of their manufacturing in-house and Zach shares what that experience was like and how it has changed everything about his business.
134 - Collaborative Commerce: The Future Of E-Commerce With David Perry
June 27, 2023 20:00 - 34 minutes - 23.8 MBThis week on the show, David Perry, CEO of Carro joins me to talk about collaborative commerce and how that’s shaping the future of e-commerce. Collaborative commerce is really interesting to me, but it can actually help you boost your AOV by cross-selling products that you otherwise wouldn’t have access to. If you’re thinking about expanding your product offering, this is the episode for you!
133 - The Power Of Customer Surveys With Jeremiah Prummer
June 20, 2023 20:00 - 40 minutes - 28 MBThis week on the show, Jeremiah Prummer, CEO of KnoCommerce joins me to talk about customer surveys and how your brand can benefit greatly from them. Understanding who your customers are should be your top priority when it comes to marketing so don’t miss out on this episode!
132 - The Importance Of Customer Loyalty In A Downturn With Ethan Song
June 13, 2023 20:00 - 40 minutes - 27.8 MBThis week on the show, Ethan Song, Founder of RareCircles, joins me to talk about the importance of customer loyalty in an economic downturn. Loyalty is incredibly important in e-commerce. How many other options do your customers have when buying from your brand? Definitely stick around for this one if you want to learn some tactics for improving customer loyalty for your store.
131 - Using YouTube Ads To Grow Your Brand With Jake Larsen
June 06, 2023 20:00 - 37 minutes - 25.8 MBThis week on the show, Jake Larsen, founder of Video Power Marketing joins me to talk about how you can use YouTube Ads to grow your brand. Video is only becoming more and more important, so hopefully this is the push that your brand needs to start using video to grow your store sales.
130 - Using Brick-and-Mortar Retail To Connect With Your Customers With Theresa Gardner
May 30, 2023 20:00 - 32 minutes - 22.2 MBThis week on the show, Theresa Gardner, Co-Founder of Alyth Active joins me to talk about brick-and-mortar retail and how opening a physical store has actually had a profound impact on their e-commerce success. I thought this topic was so interesting at first, but success in e-commerce really does have everything to do with how you connect with your customers. In this episode, you’ll learn just how important connecting with your customers is and how you can do it too.
129 - E-Commerce Upselling Tips With Caitlin Probst
May 23, 2023 20:00 - 27 minutes - 18.9 MBThis week on the show, Caitlin Probst, Marketing Director at Zhou Nutrition, joins me to talk about upsells. Caitlin knows her stuff when it comes to upselling, so I knew I had to have her on the show. If you’re looking to boost AOV, and hear some really awesome upselling strategies that Zhou is using in their marketing, this is the episode for you!
128 - How To Improve Customer Retention With Subscriptions With Ben Fisher
May 16, 2023 20:00 - 48 minutes - 33.6 MBThis week on the show, Ben Fisher, Co-Founder of RODEO joins me to talk about using subscriptions as a tool to improve your customer retention. In this episode, you’ll learn how to properly approach subscriptions with your brand and how to ensure that your subscription program is set up for success by making sure you’re maximizing the value that you provide to your customers.
127 - Adjusting To The Collapse Of Cookies With Jeff Greenfield
May 09, 2023 20:00 - 36 minutes - 24.9 MBThis week on the show, Jeff Greenfield, CEO of Provalytics joins me to talk about the cookie collapse and what we as marketers can do about it. Hopefully it isn’t news to you that 3rd party cookies will be obsolete within the next year or two, but now is the time to start preparing. Jeff is extremely knowledgeable on this subject and I really enjoyed our conversation, so if you want to make sure your brand doesn’t fall behind when this happens, don’t miss out on this week’s episode.
126 - The Importance Of First-Party Data With Andy Janaitis
May 02, 2023 20:00 - 22 minutes - 15.2 MBThis week on the show, Andy Janaitis, CEO of PPC Pitbulls, joins me to talk about the importance of first-party data. First-party data is essential in e-commerce because it’s data that you actually own that you can leverage in any way that you want to. Collect as much of it as you can because it’s a huge asset for your brand and it will help you grow long-term.
125 - How To Build Customer Loyalty With Gated Product Launches With Jordan West
April 25, 2023 08:00 - 21 minutes - 14.8 MBThis week on the show, Jordan West from upGrowth Commerce joins me to talk about gated product launches and how you can use them to build loyalty with your customers. You should be striving to build a community with your customers and this is a great way for a lot of brands to get moving on that. Gated product launches have helped Jordan tremendously with his brands and they can help you too, so don’t miss out on this episode!
124 - Understanding Attribution Models With Rachel Kwon
April 18, 2023 20:00 - 31 minutes - 21.7 MBThis week on the show, Rachel Kwon from InstaBoost Media joins me to talk about attribution. If you’ve been involved in marketing for the last couple of years, then you know that trying to attribute sales to each marketing channel has been really messy. Even though it will never be perfect, Rachel shares some solid insights on how to look at different attribution models to determine what your customer journey looks like.
123 - How To Grow Your E-Commerce Brand Using YouTube with Johnathan Price
April 11, 2023 20:00 - 37 minutes - 26 MBThis week on the show, Johnathan Price, owner of Down4SoundShop, joins me to tell us how he has grown his e-commerce brand using YouTube. Johnathan shared some tips that you can use to use YouTube as a channel for your brand and I really enjoyed the conversation. Also, I would love your feedback! Do you like it when I have someone that’s running an e-commerce brand on the show as opposed to experts within specific areas of e-commerce marketing? Find me on LinkedIn and shoot me a message.
122 - Tips For Creating Successful Amazon Listings With Michael Keeling
April 04, 2023 20:00 - 34 minutes - 23.9 MBThis week on the show, Michael Keeling joins me to talk about Amazon and how to create Amazon listings that will result in sales. At some point, your brand has or will consider Amazon as a sales channel. For brands that decide to push Amazon - there is a lot of opportunity for success even if the margins aren’t as great as selling direct. Amazon has quickly become quite difficult due to competition and this episode is going to help you navigate some of the obstacles that you’ll face when you...
121 - How To Create A Frictionless Checkout Process With Sam Barati
March 28, 2023 20:00 - 41 minutes - 28.9 MBThis week on the show, Sam Barati from Tapcart joins me to give everyone some tips on how to make sure your checkout process is optimized for transactions. Making improvements to your checkout process is going to make a huge difference to your bottom line and we had a great discussion that I think will help you get more sales!
120 - Tax Strategies For E-Commerce Business Owners With Chase Insogna
March 21, 2023 20:00 - 24 minutes - 17 MBThis week on the show, Chase Insogna from Insogna CPA joins me to talk about some tax strategies that you can use for your e-commerce business. This one is for all of you business owners running an online store, but it’s also just as valuable for those that are thinking about starting their own e-commerce store as well. If you’re looking for some tax strategies to help your business pay less in taxes, stick around for this week’s episode!
119 - How To Increase Sales With Google Shopping Ads With Frederick Vallaeys
March 14, 2023 20:00 - 28 minutes - 19.6 MBThis week on the show, Frederick Vallaeys from OPTMYZR joins me to talk about Google Shopping Ads. Every e-commerce brand should be taking advantage of Google Shopping Ads and Frederick is an ex Google employee that actually helped Google develop Google Ads so don’t miss out on this week’s episode!
118 - How To Increase Customer Lifetime Value With Valentin Radu
March 07, 2023 21:00 - 33 minutes - 23 MBThis week on the show, Valentin Radu, CEO of Omniconvert joins me to talk about the importance of customer lifetime value as well as some tactics that you can use to increase it. With rising customer acquisition costs, CLV is THE most important metric that you can track and try to improve for your online store. I have no doubt that you’ll get a ton of value from this episode, but if you want to learn more about how to increase your CLV, go to CLV Guide - Ranksey Digital Marketing to dow...
117 - The Importance Of Knowing Your Customer Acquisition Costs With JJ Reynolds
February 28, 2023 21:00 - 37 minutes - 25.7 MBJJ Reynolds from Mediauthentic joins me on this week’s episode to talk with me about using data to make informed marketing decisions and the importance of knowing your customer acquisition costs. Without knowing your acquisition costs, you’re actually operating in the dark when it comes to campaign profitability. Data is a major tool in your marketing toolbelt so don’t overlook how impactful it can be!
116 - Tips On How To Sell Your E-Commerce Business With Steve Kilberg
February 21, 2023 21:00 - 36 minutes - 24.8 MBThis week on the show, Steve Kilberg from SKRP Media, joins me to let everyone in on some tips when it comes to selling your e-commerce business. Steve and I mostly talk about the steps you can take to make sure you get top dollar for your business as well as some things to avoid. I really enjoyed our conversation so don’t miss out on this week’s episode!
116 - Tips On How To Sell Your E-Commerce Business With Steve Kilbert
February 21, 2023 21:00 - 36 minutes - 24.8 MBThis week on the show, Steve Kilbert from SKRP Media, joins me to let everyone in on some tips when it comes to selling your e-commerce business. Steve and I mostly talk about the steps you can take to make sure you get top dollar for your business as well as some things to avoid. I really enjoyed our conversation so don’t miss out on this week’s episode!
115 - Beginner SEO Link Building For E-Commerce With Julian Goldie
February 14, 2023 21:00 - 31 minutes - 21.5 MBThis week on the show, Julian Goldie from Goldie Agency joins me to talk about link building. Link building is arguably the most important part of SEO for your e-commerce website. Link building can be quite complex but we did our best to make it as easy to understand as possible. Whether you do your own link building or outsource it, it’s important to know how it works and ultimately what separates a good link from a bad link.
114 - Leveraging Community to Drive E-Commerce Growth With Yong-Soo Chung
February 07, 2023 21:00 - 28 minutes - 19.5 MBThis week on the show, Yong-Soo Chung, founder of Urban EDC, joins me to talk about how leveraging community can help you grow your online store sales. Yong-Soo and I talk about leveraging existing communities, building your own community, and ultimately just some tips to help guide you. Community is a really powerful way to build a loyal customer base which I know a lot of e-commerce brands struggle with, so don’t miss out on this episode.
113 - How To Calculate What ROAS You Should Be Targeting With Leo Ebbert
January 31, 2023 21:00 - 27 minutes - 19.1 MBThis week on the show, Leo Ebbert from Exact Click Digital joins me to talk about ROAS. ROAS is typically the number one KPI that gets reported on but most e-commerce brands don’t even know what ROAS they need in order to be profitable. Sure, higher ROAS is always better, but it’s essential to understand what you can afford to pay for a customer because the marketing dollars you spend today should be an investment for future growth.