Women in Sales - Linda Travella

What was it like to be a woman in sales 35 years ago and how have things changed since then? Describing herself as a 'small blonde woman from England making her way in the Italian property market' in the 1980s, my guest in Episode 6 is Linda Travella, founder of Casa Travella, the leading Italian property specialists. From difficult, rather prejudiced, beginnings, Linda has built a great name in the international property market and her company has continued to thrive, both through the financial crash of 2008 and the recent global pandemic.

As well as running her own company for 30+ years, Linda has also played a key role in improving the international property market, making it safer and simpler for British and Irish buyers. She has served as Chair of FOPDAC (the first woman to do so) and as a Director of AIPP, 2 industry bodies working hard to make the market more professional. A regular on TV and radio as a spokesperson on both the Italian market and the wider international property market, Linda has become one of the most respected voices in her sector. 

In this episode, Linda will take us back to the very different business world of 1980s where the default position in business was to address the man in the room, not the woman (I know, sounds odd now but very common then!). Perhaps more than other markets, property has long been a male preserve so how did Linda handle that in the early days? We also hear Linda's views on how different the world of sales is today, particularly for women coming into the market. 

If you'd like to get in touch with Linda direct, you can find her on LinkedIn (https://www.linkedin.com/in/lindatravella/) or via her company website (https://www.casatravella.com/)