If You Want a Response in Sales, You Must Provide a Stimulus
The True Sales Podcast: Selling with Honesty, Consistency & Confidence
English - July 06, 2023 00:00 - 9 minutes - 6.4 MBCareers Business Education sales sales training sales growth business growth career skills communication skills business skills Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What can a door handle teach us about sales?
There is a glaring omission in the sales habits of many of us in sales and the way a door opens (or doesn't) gives us an unusual reminder of the importance of NOT omitting it.
Join Paul Owen in this short solo episode to hear about the lesson of 'stimulus / response compatibility', whether that's opening or door or guiding a potential client through the buying process.
If we fail to give people the right cues, we heighten the risk that our clients and prospects will take the wrong action or not be clear about the next steps - that's a failure for professional salespeople and we're letting our clients down if we fall into this trap.
Tune in and enjoy - we hope it helps!
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