EPISODE 16 – The Provocation Of Truth

Learning how to ask sales questions is one of the most difficult things to do when you first start to sell because there are so many variables. In this episode, Paul Owen welcomes successful entrepreneur Julian Miall and sales leader and university lecturer Tim Chapman to discuss some of the fundamentals of sales questioning. How do you get started with your sales questions? What’s a good framework for assessing a client’s needs? With stories from their lives in media sales, big pharma and global tech, our guests share their expertise and their experiences from their first day in sales until the current day. 

*Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career. 

For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*