EPISODE 14 – Conversations And Why They’re Rare

To become an outstanding communicator, you must ask questions and listen to the answers. They will tell you everything you need to know as you search for the most important thing in sales: the truth. Too often, though, people don’t find out the truth and their ability to satisfy their customer becomes a lucky dip. There are five key benefits to asking questions in sales conversations and these are discussed with sales leader John Pentin and entrepreneur Jamie Lester. With host, Paul Owen, they examine the importance of listening in sales, discuss the benefits of listening well and explore why people often fail because they’re simply not interested in any voice other than their own. 

*Series 1 of our podcast - Episodes 1-24 - was branded differently and so might initially confuse you if you start listening anytime from March 2021. A quick explanation for you: the first series was based on the bestselling book of our company founder, Paul Owen: SECRET SKILL. HIDDEN CAREER. The premise of the book and podcast series 1 is this: 3.5 million Brits work in sales and almost every job requires sales skills at times, yet we don’t teach people how to sell. Not only do we fail to teach it but we fail to introduce it as a business skill, a life skill or a career because our culture considers sales a dirty word. Based on a bestselling book, this podcast shatters the myths around sales and introduces everyone to sales as a skill to use in business and in life, and to consider it as a potential career. 

For series 2, the podcast was re-branded to better reflect future content around sales leadership and how it enables you to grow your business.*