86 - Why My Team Is So Unique...

MY MLM TOP LEVEL STRATEGY

 

I have a program that I make available to everybody in my downline (not just those who are directly underneath me).

 

It's a program where that helps with auto recruiting in MLM. It takes care of 90% of the heavy lifting involved in onboarding somebody.

 

The program helps you set up all these funnels and the downline automation that we use.

 

What's cool about the MLM I'm in is, they're super-psyched about all the stuff that I do.

 

They're like, "Hey go for it. You got major greenlights."

 

So we go and build funnels and we send traffic. We do all these internet marketing things that most MLMs don’t let people do. So it's super cool.

 

I want to walk through what we're actually doing. The TOP level strategy.

 

Yes, it took awhile to work all this out. When you see it, don't freak out and be like, "Oh, I have to go do all this."

 

No, no, no. I'm just teaching you why we're so unique. Why we're so different, and what's made it so different.

 

THE FIRST PART OF MY TOP LEVEL STRATEGY

 

Most of the time what an MLM teaches about is the MLM itself. That makes sense. That's what they're selling. You can't blame them.

 

But there's a whole bunch of other problems that you need to solve if you're actually going to turn this into a business.  

 

How am I going to...

 

Get leads? Train and teach other people once they get underneath me? Get people on the continuity plans where they're paying every single month and autoships?

 

There's a lot of other problems you need to solve.

 

Not just for yourself. Everybody else coming in likely has those same exact questions. The exact same.

 

Whoever can spend the most money to acquire customer wins.

 

Whoever can spend the most money to acquire customer wins. If you can spend only $10 in ads for MLM, and I can spend $15, I'm going to destroy you.

 

Because I can put my message in front of more people.

 

That's an internet marketing principle that I’ve been using in the MLM space. It's the reason why my stuff's done so well.

 

Because no one else is doing it.

 

HOW TO USE ADS FOR MLM MARKETING

 

Here's the big principle...

 

What I do is, I create my own product. My own. Let's say that I'm selling it for $27.

 

STEP 1: I create a product for $27.

 

STEP 2: I'm driving Facebook ads for MLM straight to the product.

 

STEP 3: After they buy the product, it's very simple. I just say, "Hey, do you want to join my MLM?"

 

STEP 4: I'll do it in a whole bunch of email automation sequences. Or I'll do it on a thank you page. I'm not actually the one doing it.

 

It's how we're getting so many leads. I just automated all of this.

 

Someone buys the product then afterwards I'm very softly asking them, "Do you want to join this MLM?"

 

When somebody buys this $27 product, I don't take profit.

 

I take ALL that $27 and roll it right back into my ads for MLM.

 

I roll it directly back into my ads for MLM.

 

That let's me create a machine in front of my MLM that is going out and fishing people. It's putting hooks all over the place and it's paying for my ads. I've never put a dollar of my own in my ads ever.

 

BECAUSE OF THIS.

 

STEP 1: Create a product.

 

STEP 2: I sell it.

 

STEP 3: All that money goes back into ads.

 

It's just a machine.

 

On the back I'm spinning out leads and shooting them over to my MLM.

 

PART TWO OF MY TOP LEVEL STRATEGY

 

When I shoot them over to my MLM, but I'm shooting them over to this application. An auto recruiting funnel. It automates the recruiting process.

 

So I say, "Hey, do you want to come join the MLM?" If you do, come over here and apply to join my downline.

 

If you apply to join my downline, and you make it, we'll give you the very same systems you just walked through so that you can generate leads and start auto recruiting as well.

 

This is how you recruit people besides friends and family. I'm not telling you to not go to them if they're gonna be a good fit. I'm saying once you're done and those leads are dried up, here's how you go get more leads.

 

Once someone applies, I get them on the phone.

 

I DO NOT let anybody join my downline if I can't even get on the phone with them.

 

I don't like getting on the phone. It's not really my thing. But guess who's getting on the phone?

 

Cool phone closers. Using a very simple script.

 

And guess who those phone closers are? People in my downline.

 

The closers answer the last few questions that they have. Then there's a program that we send them if they get accepted.

 

The program handles ALL the onboarding. It handles all the major questions. This program tells them what to do step-by-step for 30 days and tells them more about the MLM. How to set stuff up, how to set up autoship, how to go talk to people.

 

I give them the auto recruiting funnels. They get all these answers.

 

DOWNLINE AUTOMATION

 

I don't know I've ever drawn the top level strategy. That's why I wanted to do this.

 

All I'm doing is I'm generating money through other small products, up to even more expensive products.

 

But it's not for profit.

 

It's so that I can go and continually speak louder and louder on the internet.

 

Money is faster than time.

 

I can go and I can speak to tons of people. All automated. With ads for MLM.

 

OPTION 1: Drop some money out there in ads.

 

OPTION 2: I could go hang out at a freaking mall and talk to people who are likely not interested, and don't have opportunities on their mind. They're just trying to shop.

 

The more I've done this, it make ZERO sense for me to influence my team to go do that. If they want to, sweet. I'm just not going to teach that as part of my strategy.

 

I would rather teach them how to put ads for MLM in front of people who are likely going to join.

 

Let's have them buy this little cool little product. Afterwards, let's go and automate our pitching to them and get them to go apply. That's basically it, okay?

 

THAT’S IT.

 

That's what makes our team so unique. That's exactly what we've been doing.

 

You can model that with your own team. It took a long time to build. But it's been cool.

 

AUTO RECRUITING

 

I'm going to take traffic. Traffic is something that I can control on the internet. I can hand a couple bucks to Zuckerberg and he's going to send me some eyeballs.

 

I'm going to send some traffic to a product. We often call these products SLOs (self-liquidating offer).

 

We're not trying to make money on it. It's self-liquidates our ad costs. It could be anything from $7 - $2,000.

 

The name of the game for us right now is to make different kinds of front-end products. Not for money.

 

To back into traffic. Then we soft pitch people into our MLM by telling them, "Hey, go apply to join our downline here."

 

When we get them on the phone, they actually apply and they're like, “Yeah this is a good fit for me. I really actually really do want to do this.”

 

We've automated a lot of the training after they actually join. Both from what our MLM is wanting us to go do, and also from my standpoint.

 

You get a lot of these systems so that you can get off the ground and running.

 

That was actually the hardest part. It took me forever to build.

 

I'm a geek. 100% internet geek. I don't want to have to require my people to be a geek in order to pull off what I've done.

 

I keep it super, super simple. Just do this. Then do this. Then do this. BOOM.

 

SETTING UP DOWNLINE AUTOMATION

 

Once someone joins, we send them to a super cool onboarding sequence. It's dripped out to them over  30 days. It tells them what to do step-by-step to get set up.

 

Then it walks them through our MLM's sign up bonuses. Those fast-action bonuses. A lot of times, MLMs will offer as soon as you join. What we're doing is we're walking them through that.

 

How to…

 

Set it up Take advantage of it Set up all these other funnels

 

I wanted to share with you guys what makes us so different. I'm getting more and more questions about it. Frankly, I wanted an episode to point back to.

 

THIS IS HOW WE DO IT.

 

Most of the time when you join an MLM they will say, "Hey, here's a whole bunch of education on just the MLM."

 

Some of them do pretty well with the whole three-way thing or phone closers.

 

Hardly anybody has dedicated onboarding process.

 

The thing that has made us super, super unique is this part...

 

I'm going to teach our peeps how to get traffic.

 

I teach them how to create these little front-end products. I give them a whole bunch of them that are pre-made.

 

We know that when someone buys them, they're going to be a good fit for our MLM.

 

If you like this kind of stuff, I challenge you to start drafting it out. Treat it like an actual business rather than just like a hobby.

 

It’s an internet marketing company + MLM.

 

Info-products + MLM.

 

That's how I've killed it so much and that's how we're doing so well. It's exciting stuff.

 

I am showing you EVERYTHING.

 

This is what the big guys ACTUALLY do and I wanted to share with you guys as I've been building it.