100: [Part 4] MLM Product Funnels: SLO...

Welcome to the final part in this four-part series all about creating MLM product funnels. 

 

This is a question that I get asked frequently and it is something that is completely... "Is this even possible?!" 

 

Yes, yes it is. 

 

Now this is the most advanced of the three strategies. 

 

The first one was teaching you the assets that you need to create in order to do the other three. 

 

This is PART FOUR - The third strategy. It's not all-encompassing. It's not like these are the only selling strategies out there. 

 

But I look to see what the HIGHEST leverage activities are that I can dive into. 

 

What are the things that I can do and create?  Or what are the systems I can build? 

 

… That I only have to build ONCE and they just keep working. 

 

I'm excited for you guys to see this episode. This one is called the Self-Liquidating Offer and I've talked about that in the past. 

 

THIS is different than the previous episodes. 

 

Take out a piece of paper. This is the MOST advanced strategy. 

 

SELF LIQUIDATING OFFER STRATEGY

 

If someone's like, "I'm not techie"... 

 

I AN NOT A CODER EITHER. 

 

You can pull this stuff off in ClickFunnels. 

 

Please take out a piece of paper, take notes on this stuff and see how us internet marketers are treating MLM. 

 

I love MLM. It's awesome. It's something am actively doing. 

 

But I don't play it the way that most of you been taught to do it. 

 

Most of us internet marketers don't and we're like, “Nope, I will stay behind my computer” and that's totally cool. So how do we auto build? 

 

Let's talk about how to auto sell. 

 

You can go to makeaffiliatesgreatagain.com and see all that live action - makeaffiliatesgreatagain.com. 

 

If you wait two or three weeks you can go to the MLMfunnel.com and see all that live action again. Right now it's only a bridge page, not a bridge funnel. 

 

If you guys go ofasignup.com that's the one I built in three hours in a hotel room and it's done $115,000 in four months. And I haven't touched it since building it in a hotel room! 

 

They’re powerful things and I want you to know why it's such a big deal. 

 

These little tiny asset funnels, where you gonna go add more VALUE to the marketplace. You can do that WITHOUT having an ad with your MLM products in it which your MLM and Facebook doesn't like. 

 

You can do this without any of that! 

 

And that's why I do it! It's still an automated way to bring people in and talk to them and close them. 

 

I am very hands-off, my role is not to be the convincer. My role is to be a system builder. 

 

ADVANCED SELF LIQUIDATING OFFER STRATEGY

 

This is definitely a little bit more advanced. But I think you should know it because this is how most big MLMers made money before they were big. 

 

You hear what I just said? This is how most big MLMs made money before they were big. 

 

There's a concept called the VALUE LADDER. 

 

Whoever can spend the most money to acquire customer wins. 

 

That's a huge statement. And it's true for every industry and every business... But what are the costs? 

 

MLM teaches you the first cost you have is your TIME and that's what they want you to go spend one-off time. 

 

You’re gonna tell the pitch to people personally... And NEVER get the time back whether or not they say YES or NO. 

 

I HATE that kind of cost. That drives me nuts. 

 

There's duplicatable time, which is the one that I really wanna get into.

 

And then there's MONEY. Understand you're going to spend ONE of these three. 

 

There's your money and then there's other people's money… I guess that's the fourth cost. 

 

I want my customers to fuel my recruiting and selling activities. 

 

The first cost is not an option for me. I am NOT gonna spend my one-off time to recruit. I'd rather tweak the system. 

 

I will spend duplicatable time.

 

On the other side, I don't really wanna spend my money on ads. I'm totally cool with spending other people's money on ads. 

 

At the beginning, I may not have money and I may not have the ability to. I am not telling you to go take out a loan. I am also against that. 

 

GET DUPLICATABLE TIME BY PUBLISHING 

 

That's why I tell you to publish so much. 

 

Because I do it ONE time and it spreads ALL over the internet. And with time, all of my content continues to rise. 

 

Even if you're bad your content still gets more and more eyeballs. That's very duplicatable time. 

 

Then what do I do at the end of my podcast episodes or in my Facebook group where I have a lot of relationships with them? 

 

Whatever it is, it's a following and you have a relationship with them. You have a list and the relationship you have with the list determines the value of the list. 

 

I want there to be a relationship because eventually, I'm gonna tell them to go buy something. 

 

Some of them might get pissed off if the first thing I tell them to go buy is an MLM thing. Just straight up being honest. 

 

You all know that, you've all seen it, we've all experienced it before in our life. 

 

I don't wanna just go cash out on a following and send them over to MLM. Then we're done. I want there to be one thing in between that. 

 

THE CONCEPT OF AN SLO 

 

This is the concept of what we call the SLO. The Self-Liquidating Offer. 

 

Self-Liquidating Offer. This is how you spend other people's money, meaning your customers. 

 

I am not gonna get a loan, I am going to spend customers money. 

 

CC = Customers Cash. 

 

In order to do that, I need to collect some customer cash. 

 

What I gotta do is EXACTLY the process I was just talking about! 

 

The SECOND thing we spoke about was the bridge page funnel. That lets me nurture the leads. 

 

Let's say I’m selling glue and I have an audience that loves glue. THEN I might send them straight over there to that… 

 

But if they're not… They might need some warming up.

 

They might want the FREE TRIAL/SAMPLE.

 

What I do then is, I go create a PRODUCT. 

 

My DREAM CUSTOMER already has a bunch of problems going on in their lives. 

 

I don't need to create a problem. 

 

I wanna ask my WHO, “Hey, what are the problems you're experiencing?” 

 

I'm going to create a follow-up problem offer. 

 

This is such a keystone to so much in the MLM space… 

 

Which is why it's in the Secret MLM Hacks workbook. It's one of the major focuses of that. 

 

Your dream customer is gonna say, "Hey, I have this problem, this problem, this problem."

 

And I'm like, “Cool, I have this solution, this solution, this solution, this solution.” 

 

WHO is it that I wish was buying my MLM product? 

 

I am gonna sell something else, not the product. I’m gonna sell something of my own… 

 

CREATE AN SLO TO BREAK EVEN ON ADS

 

Right in between them coming to this bridge page funnel! 

 

This is what we call the SLO - Self-Liquidating Offer. 

 

There is no other purpose except to break even on ad costs. 

 

Whoever can spend the most money to acquire customer wins. 

 

I wanna be able to spend more money than my competition to acquire a customer. 

 

If I can spend $50 to acquire a customer and still be breaking even... And you can only spend $1, I'm going to rock your world… 

 

Even if I have a worse product. 

 

Even if you have a better product, and I can just spend more to make more noise, I will beat you. 

 

ESPECIALLY ONLINE.

 

I pay Zuckerberg for access to his distribution - Facebook. 

 

Or I pay access to Google's distribution. 

 

What that's letting me do is get in front of more people than you could ever do walking around face to face or in a mall or hotel or phone meeting. 

 

That's why I don't do those activities. 

 

I look at it and am like, “What a waste of time. I could just go create a Self-Liquidating Offer.” 

 

I can go solve some problems for my dream customer. Let's say it's a book. (I am not saying to go write a book.) It could be somebody else's book and you just have some up sales in the funnel. 

 

Upsell, upsell, upsell, upsell. 

 

Afterward, I’m gonna go send them over to this bridge page. 

 

Q: What’s the difference between your MLM and celebrity MLMers? 

 

IT’S EXACTLY WHAT THEY DO!  

 

That's what I got pissed about and that’s WHAT I was talking about in the Secret MLM Hacks webinar. 

 

There are very few major MLMers who did not learn is the power of distribution, not MLM distribution. 

 

FIND YOUR DREAM CUSTOMER WITH A SELF LIQUIDATING OFFER 

 

What list is your dream who already part of? 

 

Major MLMers create a live event, a course or a book... 

 

WATCH what I’m doing and copy it. 

 

DON’T copy my stuff but do what I’m doing. 

 

Then what they do is drive traffic to THEIR THING. Then Facebook and the MLM is cool with you driving traffic to it. 

 

It has nothing to do with your MLM. It doesn't pitch your MLM.  

 

I've got a podcast on here and all this stuff in here and people are buying it. 

 

When they buy it, what do I do with the cash? 

 

I don't take it as profit, I dump it back into ads. 

 

Because everyone who's buying the book, the course, the live event… After a while, I’m gonna start pitching them into my actual MLM. 

 

All I do when I recruit somebody is give them the same system. 

 

Super, super powerful when you learn it that way. 

 

This is what we call the Self-Liquidating Offer. 

 

It self-liquidates. It's not for profit. I put $1,000 in on ads in a week and I get $1,100.

 

I don't take a hundred bucks as profit and that's a winner. 

 

Breaking even is a million dollar scenario. 

 

Q: What did that let me do? 

 

A: That now lets me take all this cash and dump it back into ads again. 

 

Fuels the machine, get new eyeballs and blood and I now have systems auto pitching my MLM products. 

 

I don't have systems auto recruiting them into my downline. 

 

Now I don't care if you join my downline. 

 

THE REASON I USE SELF LIQUIDATING OFFERS…

 

The reason I auto recruit so much is because I have a podcast talking about MLM. There's a lot of authority that comes with publishing.  

 

I dare you to iTunes, go to podcasts and type in the term MLM. About half of the top 50 podcasts are students from this program. 

 

We are changing what people are consuming in this industry. 

 

It's changing the industry. 

 

I could not infect this industry from the top down. They didn't understand this stuff. So I was like, “Why don't I got to work with those from the bottom up.” 

 

And it's worked. 

 

I've been auto for two years now. The first version of this product was four years ago. 

 

That's why this stuff's so good. You're not the first to go through it. It's been here for a long time getting the word out. 

 

That's really what you need to focus on. 

 

We put $1 in our ads for Secret MLM Hacks. And we'll get, anywhere from $4 to $6 back out.

 

And if you’re like, “Stephen, I’m not ready to go create this big massive product and all that stuff.” That's fine. 

 

HOW TO SPEND OTHER PEOPLES MONEY

 

Do number one of the three. All we're doing is we're creating a Value Ladder. 

 

There's a book coming soon for what we're talking about here for the same reason. 

 

I've got a book Then there's a course A live event

 

I am literally drawing the Value Ladder. 

 

It doesn't talk at all about the MLM I'm in at all. It has no pitch. 

 

I wanna just change the industry. 

 

If you wanna go do that in your MLM, GREAT. Stay there because I'm not in the business of getting people who need it. 

 

I wanna them to WANT it. 

 

That's what I’m trying to help you build here as well. 

 

Let's say you're publishing and you still have a podcast or whatever. 

 

You publish and you publish and you publish and you publish. 

 

You got all these episodes coming out. And you're like, “Hey audience, I got a cool book.” What do you think happens when people read a book? 

 

They're gonna be like, "Oh man this is so cool. I've been looking for this type of teaching for years. Thanks this is the best MLM Marketing Training on the market.”

 

No one else is teaching this because no one else knows it. 

 

FOCUS ON DUPLICATABLE TIME

 

LET’S GET REAL: MLM is a commission based sales job. 

 

The faster I can get leads in and qualify them and treat them like real people and solve real problems for them…  

 

They buy from me. It's great. And there are people who are like, "Steven convince me why I need to buy this from you." 

 

I get people on Facebook who will reach out to me saying, "convince me why I need to buy from you." 

 

I'm like, “No, you're not my dream customer if I have to convince you, post-purchase I'm gonna have to also convince you to use it, convince you to go talk to people, convince you to start building a system.” 

 

The way I bring somebody into my MLM vastly determines what they do afterward. 

 

I don't recruit people who are needy. I don't sell a product to people who are like, "Convince me, convince me, convince me." Absolutely not. 

 

I AM NOT the funnel. 

 

The funnel is the funnel. 

 

If the funnel didn't get you and you have to reach out and ask me, "Well, what about X, Y and Z?"

 

I just change the funnel. 

 

I'm not there to pull people in. You see what I'm saying? 

 

That's the power of the stuff I'm talking about here. 

 

I also get to spend ad dollars to get my stuff in front of more eyeballs. 

 

Right now, we are spending more money on ads than most MLM as a whole. 

 

Watch me. Watch closely what we're doing. 

 

On the back, we’re saying, “Hey, if you want to, you can join my thing.” 

 

That's the pitch and that's it.

 

If they don't see it, I’m not begging them. 

 

WHAT IS A SELF LIQUIDATING OFFER FOR? 

 

Now I can spend cash. I can talk faster and to more people. 

 

Secret MLM Hacks Radio gets 1,000 downloads a day. Do you know how long some of those episodes are? 

 

I don’t have enough time in the day to talk to that many people. But I'm coaching and educating and giving away a tone of free information. 

 

On the back of those, the right people who are looking for it… People who are ready for this new opportunity… They reach out and I’m like, “Hey, there you go.” 

 

I know some of you guys put your phone number in for me to call you… I’m not gonna call you. 

 

What you can do is reach out to our Facebook and we will give you a link. You can go through the process and I encourage you to go through slowly... Applying to join my downline. 

 

It's the same thing I hand those who come in.

 

The biggest issue in MLM is LEADS. 

 

People don't know how to get leads and it's the easiest thing to solve with the smallest amount of marketing knowledge. So I solved it. 

 

I was the lead funnel builder over at ClickFunnels for two freaking years. I’m pretty good at building funnels. 

 

I build the funnels hand off those same pro built funnels to our downline, and that's what am teaching you to do. 

 

A lot of people give this program to their downline. I am fine with that. 

 

I’m infecting MLM. 

 

I love MLM but am sick of the way it's been done and you all know what am talking about. 

 

SELF LIQUIDATING OFFERS AND MLM

 

When I talk about supplement funnels… They are crazy similar to recruiting funnels. Because all I'm doing is creating a recruiting offer and then a mini course. 

 

The only difference is there's an application process.

 

I would love a few more reviews on Secret MLM Hacks Radio. If you go to SMHreview.com that's Secret MLM Hacks review SMHreview.com. I would love it… Even if it's bad, just give me an honest review. 

 

What we're doing here is a huge deal. It flips the entire MLM model. 

 

Don't take the person out of this game… I am not doing this so that I never have to talk to anybody. 

 

Of course, I still talk. I publish like crazy with tonnes of content all over the place. 

 

Don't take the human out of the machine. 

 

What it's doing is using actual marketing principles that every other company on the internet uses…

 

And I just put it in front of MLM. 

 

Get rich, do good. 

 

LEARN HOW TO BUILD AN SLO

 

I know it's tough to find people to pitch after your warm market dries up, right? 

 

That moment when you finally run out of family and friends to pitch. I don't see many up lines teaching legitimate lead strategies today. 

 

After years of being a lead funnel builder online I got sick of the garbage strategies most MLMs have been teaching their recruits for decades. 

 

Whether you simply want more leads to pitch or an automated MLM funnel, head over to secretmlmhacks.com and join the next FREE training. 

 

There you're gonna learn the hidden revenue model that only the top MLMers have been using to get paid regardless if you join them. 

 

Learn the 3-step system I use to auto recruit my downline of big producers WITHOUT friends or family even knowing that I'm in MLM. 

 

If you want to do the same for yourself, head over to secretmlmhacks.com. 

 

Again that’s secretmlmhacks.com.