SearchChat
37 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 3 ratingsSoloSegment’s podcast dedicated to all things search, AI, and content marketing
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Episodes
Why Enterprise Site Search is Hard for IT Teams – SearchChat-Ep 2.19
July 18, 2022 18:03 - 23 minutes - 42.5 MBWhy Enterprise Site Search is Hard for IT Teams Let’s face it, managing a large, B2B website is challenging -and IT owns the problem! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take another deep dive into site search technology, and discuss how IT teams can overcome obstacles, and help… The post Why Enterprise Site Search is Hard for IT Teams – SearchChat-Ep 2.19 appeared first on SoloSegment.
The Customer Journey IS the Goal – SearchChat-Ep 2.18
June 17, 2022 15:29 - 24 minutes - 44 MBThe Customer Journey IS the Goal There’s a better way to think about your B2B website traffic! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about some of the mistakes companies are making when analyzing visitor data. Join Tim and Steve as they talk about: Why the customer journey… The post The Customer Journey IS the Goal – SearchChat-Ep 2.18 appeared first on SoloSegment.
Finding the Right Search Technology for Your B2B Site – SearchChat-Ep 2.17
May 13, 2022 10:15 - 30 minutes - 56.5 MBFinding the Right Search Technology for Your B2B Site If you (or your team) manage your B2B’s website’s tech, this is an episode for you! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take a deep dive into site search technology. Join Tim and Steve as they talk about: The… The post Finding the Right Search Technology for Your B2B Site – SearchChat-Ep 2.17 appeared first on SoloSegment.
How Better Alignment Between Marketing & IT Leads to Better Customer Experiences – SearchChat-Ep 2.17
May 13, 2022 10:15 - 30 minutes - 56.5 MBHow Better Alignment Between Marketing & IT Leads to Better Customer Experiences If you (or your team) manage your B2B’s website, search tech, or customer experience, this is an episode for you! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B Marketing and Technical teams can work together… The post How Better Alignment Between Marketing & IT Leads to Better Customer Experiences – SearchChat-Ep 2.17 appeared first on SoloSegment.
Why Visitor Behavior is More Valuable Than Personal Data for B2B – SearchChat-Ep 2.16
April 22, 2022 17:30 - 22 minutes - 41.7 MBWhy Visitor Behavior is More Valuable Than Personal Data for B2B In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss why B2B, enterprise organizations should focus more on visitor behavior -not personal data for successful growth. Join Tim and Steve as they talk about: Apple’s pro-user privacy change that caused… The post Why Visitor Behavior is More Valuable Than Personal Data for B2B – SearchChat-Ep 2.16 appeared first on SoloSegment.
How MarTech is Failing B2B Marketers – SoloSegment SearchChat -Episode 2.15
March 23, 2022 22:06 - 26 minutes - 49.2 MBHow MarTech is Failing B2B Marketers We get a little disruptive in this episode of SearchChat. Co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the unique challenges B2B marketers and B2B website/stack “owners” face when it comes to driving traffic, engaging prospects in journeys, and ultimately, converting those clicks and interactions. Join Tim… The post How MarTech is Failing B2B Marketers – SoloSegment SearchChat -Episode 2.15 appeared first on SoloSegment.
The Conversational Website – SoloSegment SearchChat -Episode 2.14
March 09, 2022 23:15 - 22 minutes - 41.5 MBThe Conversational Website In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the concept of “The Conversational Website”, and how content, chat, and site search can work together to create a better overall customer experience, and drive business results. Join Tim and Steve as they talk about: What “Conversational Websites”… The post The Conversational Website – SoloSegment SearchChat -Episode 2.14 appeared first on SoloSegment.
The (Site Search) Struggle is Real! – SoloSegment SearchChat -Episode 2.12
February 22, 2022 17:36 - 23 minutes - 43.2 MBThe (Site Search) Struggle is Real! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about why you need smarter site search, and why paying attention to site search is critical to growing your business. Join Tim and Steve as they discuss: Why investing in smarter Site Search is one… The post The (Site Search) Struggle is Real! – SoloSegment SearchChat -Episode 2.12 appeared first on SoloSegment.
Stop Groundhogging Your MarTech Stack – SoloSegment SearchChat -Episode 2.13
February 02, 2022 18:38 - 28 minutes - 52.1 MBStop Groundhogging Your MarTech Stack In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the Groundhog Day effect of looking for new tech to solve problems -instead of understanding your data better. Join Tim and Steve as they discuss: 4 Must-haves you need to create great customer experiences on… The post Stop Groundhogging Your MarTech Stack – SoloSegment SearchChat -Episode 2.13 appeared first on SoloSegment.
Why Better On Site Search Can Help Grow Your Business in 2022 – SoloSegment SearchChat -Episode 2.11
January 31, 2022 22:44 - 26 minutes - 48.5 MBWhy Better On Site Search Can Help Grow Your Business in 2022 In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur explore the ever-expanding footprint and value of site search. Join Tim and Steve as they discuss: How the role of Site Search is changing, and becoming even more impactful for… The post Why Better On Site Search Can Help Grow Your Business in 2022 – SoloSegment SearchChat -Episode 2.11 appeared first on SoloSegment.
Why 2022 will be “The Year of Site Search” – SoloSegment SearchChat (2.10)
January 20, 2022 01:17 - 25 minutes - 47.2 MBWhy 2022 will be “The Year of Site Search” Co-hosts Tim Peter and SoloSegment CEO Steve Zakur ask the question: “If you’re not engaging customers and progressing journeys, then what are you doing?” In this packed episode of SoloSegment SearchChat, Tim and Steve talk about why your tech tools need to demonstrate real business results,… The post Why 2022 will be “The Year of Site Search” – SoloSegment SearchChat (2.10) appeared first on SoloSegment.
Your Most Engaged Customers are Using Site Search – SoloSegment SearchChat (2.9)
January 13, 2022 21:18 - 20 minutes - 37.2 MBYour Most Engaged Customers are Using Site Search In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share their thoughts on highly engaged and high intent customers – and how Site Search is where they’re looking when they’re trying to do business with you. Join Tim and Steve as they… The post Your Most Engaged Customers are Using Site Search – SoloSegment SearchChat (2.9) appeared first on SoloSegment.
Why Site Search Plays a Critical Role in Growing Your Business – SoloSegment SearchChat (2.8)
December 02, 2021 23:56 - 25 minutes - 46.8 MBWhy Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will make your customers happier and help your business grow. Join Tim and Steve as they… The post Why Site Search Plays a Critical Role in Growing Your Business – SoloSegment SearchChat (2.8) appeared first on SoloSegment.
Value of On-Site Search: Increase Revenue and Customer Engagement – SoloSegment SearchChat (2.5)
November 18, 2021 13:43 - 27 minutes - 50.1 MBIn this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the value of on-site search and how it can be used as both a listening tool and a technology to help you better understand your customers, and improve your business overall. Join Tim and Steve as they cover: The importance… The post Value of On-Site Search: Increase Revenue and Customer Engagement – SoloSegment SearchChat (2.5) appeared first on SoloSegment.
Improve Customer Experience by Mobilizing Your Data – SoloSegment SearchChat (2.4)
November 04, 2021 12:50 - 22 minutes - 42 MBIn this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data. What a lack off good on-site search results and a backlog of help tickets are… The post Improve Customer Experience by Mobilizing Your Data – SoloSegment SearchChat (2.4) appeared first on SoloSegment.
5 Proven Methods For Improving On Site Search Effectiveness – SoloSegment SearchChat (2.7)
October 21, 2021 13:15 - 24 minutes - 45.6 MB5 Proven Methods For Improving On Site Search Effectiveness In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination of preparation, automation, and collaboration with vendors. Join Tim and Steve as they discuss: How… The post 5 Proven Methods For Improving On Site Search Effectiveness – SoloSegment SearchChat (2.7) appeared first on SoloS...
4 Reasons On-Site Search Fails and How to Overcome, Improve & Drive More Business – SoloSegment SearchChat (2.6)
October 06, 2021 23:20 - 3 BytesIn this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates can address those challenges. Join TIm and Steve as they discuss: Avoiding the “Shiny Object… The post 4 Reasons On-Site Search Fails and How to Overcome, Improve & Drive More Business – SoloSegment SearchChat (2.6) appeared first on SoloSegment.
Site Search and Customer Experience – SoloSegment SearchChat (2.3)
September 15, 2021 15:45 - 21 minutes - 40 MBIn this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Join Tim and Steve as they discuss: The extra motivation of site searchers, and why you need to offer site searchers a better… The post Site Search and Customer Experience – SoloSegment SearchChat (2.3) appeared first on SoloSegment.
Why Remote Work Makes B2B Personalization More Challenging – SoloSegment SearchChat (2.2)
June 11, 2021 15:28 - 27 minutes - 50.8 MBIn this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur dive even deeper into SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Among other topics, Tim and Steve take a look at: How the shift to digital during the pandemic has changed B2B marketing forever Why remote work makes… The post Why Remote Work Makes B2B Personalization More Challenging – SoloSegment SearchChat (2.2) appeared first on SoloSegment.
Website Engagement in a Changed World: SoloSegment SearchChat Podcast (2.1)
May 26, 2021 12:43 - 26 minutes - 49.2 MBIn the first episode of SoloSegment SearchChat’s second season, hosts Tim Peter and SoloSegment CEO Steve Zakur look at our new report, B2B Website Engagement in a Changed World. Tim and Steve explore the stats that show how important digital has become for B2B companies during — and following — the pandemic. And Steve explains… The post Website Engagement in a Changed World: SoloSegment SearchChat Podcast (2.1) appeared first on SoloSegment.
SearchChat Podcast: Is Anonymous Information Really Anonymous?
February 17, 2020 14:00 - 27 minutes - 61.8 MBIn today’s podcast episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous personalization? Our answer: not really, but that isn’t what anonymous data… The post SearchChat Podcast: Is Anonymous Information Really Anonymous? appeared first on SoloSegment.
SearchChat Podcast: Cookies are Dead. Now What?
February 10, 2020 22:30 - 29 minutes - 67.7 MBTime and time again we see that people are uncomfortable with the ways companies are using third party data. GDPR was just the beginning. The latest move representing the new wave is Google’s recent adoption of ITP. This podcast episode tackles the move from personal data into anonymous data through behavior-based personalization. In this episode […] The post SearchChat Podcast: Cookies are Dead. Now What? appeared first on SoloSegment.
SearchChat Podcast: Are Website Cookies Dead?
February 10, 2020 22:30 - 29 minutes - 67.7 MBTime and time again we see that people are uncomfortable with the ways companies are using third party data. GDPR was just the beginning. The latest move representing the new wave is Google’s recent adoption of ITP. This podcast episode tackles the move from personal data into anonymous data through behavior-based personalization. In this episode… The post SearchChat Podcast: Are Website Cookies Dead? appeared first on SoloSegment.
SearchChat Podcast: Gartner Predicts the Death of Personalization
January 16, 2020 15:30 - 28 minutes - 66.3 MBGartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline. Irresponsible use of personal data continues to unnerve consumers. But if consumers increasingly expect companies to know them, how can personalization be dead? This podcast episode explores personal data and the possibilities for anonymous data. Steve Zakur breaks down the assertion… The post SearchChat Podcast: Gartner Predicts the Death of Personalization appeared first on SoloSegment.
SearchChat Podcast: Google Is Evil
December 12, 2019 14:00 - 32 minutes - 74.7 MBGoogle’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved. That’s broken down. In this episode of SearchChat we talk about […] The post SearchChat Podcast: Google Is Evil appeared first on SoloSegment.
SearchChat Podcast: Marketers Succeed at What They Rehearse
December 02, 2019 14:00 - 30 minutes - 56.6 MBOn this episode of SearchChat, SoloSegment’s CEO, Steve Zakur and I talk about personalization and the lessons we’ve learned from working with clients. We talk about the data that you need to get started and lessons that you can learn about how to deliver on a personalization initiative from both musicians and the military. We […] The post SearchChat Podcast: Marketers Succeed at What They Rehearse appeared first on SoloSegment.
SearchChat Podcast: Making Companies More Human with Mark Schaefer
November 13, 2019 18:25 - 24 minutes - 45.1 MBIn this week’s episode of SearchChat, we interview Mark Schaefer, co-host of Marketing Companion Podcast, on what it means to make companies more human. What does he reveal? That the needs and expectations of our customers are seriously far off from where companies think they are. We don’t have the needed emotional connection to customers. […] The post SearchChat Podcast: Making Companies More Human with Mark Schaefer appeared first on SoloSegment.
SearchChat Podcast: Key Marketing Lessons from MarTech East
October 07, 2019 20:21 - 28 minutes - 53 MBSteve and I spent time together recently at both a Red Sox game but more importantly, at MarTech East in Boston. The shift in conversation was wildly fascinating: the focus seemed to be personalization, privacy, and security. When it comes to personalization, people are finally seeming to focus less on the shiny objects and more […] The post SearchChat Podcast: Key Marketing Lessons from MarTech East appeared first on SoloSegment.
SearchChat Podcast: A Data Backlash Is Coming
September 09, 2019 13:00 - 29 minutes - 54.9 MBThere’s a serious need for changing the way we deal with customer data. How you can use data and still maintain a good relationship with your customers, even among the distrust? We also take a look at who has failed at that, so you can learn what not to do. Take a listen. First: There’s […] The post SearchChat Podcast: A Data Backlash Is Coming appeared first on SoloSegment.
SearchChat Podcast: Surviving the Dog Days of Summer
August 21, 2019 18:26 - 27 minutes - 49.8 MBAs summer hits its hot, vacation-filled days the work world slows down for a minute. In these slower moments, there’s a chance to reflect on the speed of business. We discuss how B2B buyers are spending more time researching their purchases —75% said they are now using more sources and taking more time. B2B marketing […] The post SearchChat Podcast: Surviving the Dog Days of Summer appeared first on SoloSegment.
SearchChat Podcast: Can You Do Personalization Without MarTech? Would You Want To?
August 05, 2019 13:00 - 27 minutes - 51 MBIs martech marketing? Can you market without it? Do mature marketing organizations need to be including martech? In a recent blog post we mentioned that 67% of B2B companies doing personalization are either entirely or mostly using manual processes for content personalization. That’s an enormous amount of people engaging in manual processes instead of automation. […] The post SearchChat Podcast: Can You Do Personalization Without MarTech? Would You Want To? appeared first on SoloSegment.
SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve?
July 24, 2019 21:20 - 28 minutes - 51.5 MB“Come on. All this AI stuff, around marketing and sales, that’s all just hype, right? That’s not a real thing that matters. Maybe it’ll matter someday. But it doesn’t yet matter today.” That’s a question I got recently, and it got Steve Zakur and I wondering where we are on the hype curve. Is it […] The post SearchChat Podcast: AI in Marketing–Where Are We On The Hype Curve? appeared first on SoloSegment.
SearchChat Podcast: Your Customers are Begging for (Better) Personalization
July 02, 2019 18:18 - 31 minutes - 56.8 MBIn today’s episode of SearchChat, Steve Zakur and I tackle the TopRank blog and what skills B2B content marketers need to have. How do you take those people coming in the front door, the first interaction on your site, and engage them so it’s not the last page they look at? At the end of […] The post SearchChat Podcast: Your Customers are Begging for (Better) Personalization appeared first on SoloSegment.
SearchChat Podcast: How AI Drives Value for Your Business
June 10, 2019 13:00 - 30 minutes - 56.4 MBIn this episode Steve Zakur and I are curious about the ways AI can be used to drive greater value for your company. We have our opinions about our own software of course, but this is a bigger question: how can you use AI to make your entire team and business smarter? What companies need […] The post SearchChat Podcast: How AI Drives Value for Your Business appeared first on SoloSegment.
SearchChat Podcast: Data Is Not a Moat for Your Business. What Is?
May 20, 2019 16:23 - 33 minutes - 61.5 MBIf a moat is an uncrossable chasm, then data may not be a moat. No amount of data can make it impossible for the competition to catch up. But it could be an inconvenience to the competition who is trying to climb your walls. The struggle is that there is very little data a company […] The post SearchChat Podcast: Data Is Not a Moat for Your Business. What Is? appeared first on SoloSegment.
SearchChat Podcast: Personalization–Meeting Customers in the Moment
May 01, 2019 13:00 - 33 minutes - 61 MBPersonalization: why do it? No, this isn’t a suggestion that you shouldn’t. It’s just important to think about why you are doing it in the first place. Personalization needs to benefit the customer experience and drive your business. In this podcast we start with eMarketer trends — ad agencies are building their own analytics platforms. […] The post SearchChat Podcast: Personalization–Meeting Customers in the Moment appeared first on SoloSegment.
SearchChat Podcast: Making Data-Driven Marketing More Human
April 15, 2019 20:29 - 29 minutes - 53.7 MBIt’s time for marketers to put humanity back in their marketing practices. Today for SearchChat, Steve Zakur and I discuss first whether you should be worried about government regulation. It seems some marketers have their head in the sand that it will never be an issue, others have their “paranoid” dial turned up to 13. […] The post SearchChat Podcast: Making Data-Driven Marketing More Human appeared first on SoloSegment.