The Power of Positioning Your Book

Positioning is the most crucial part of both writing and marketing your book. If you put in the work to properly position your book now, you will reap the benefits for years.

What is book positioning?

Simply stated, book positioning is the place your book occupies in the mind of your reader, and how that reader perceives your book as fulfilling their needs.

That is the technical, industry definition of positioning.

But really, positioning is about answering the question readers ask about every book:

“Why should I read this book?”

It’s important to understand that you can’t write or market yourself out of a positioning problem. 

If you get it right, positioning makes both the writing and marketing of the book easy, and ensures you get what you want from your book.

If you do not take this seriously, and get your positioning wrong, then almost nothing you can do will save your book or make it successful.